Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA's latest Mediascope Europe study 76% )396m( of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third )30%( using the internet whilst they watch TV A third )33%( of Europeans cannot live without the internet,