Brand magic. Two strong examples from Levi and FedEx demonstrated this. The FedEx site, www.experience.fedex.com , marries real world data with a visual representation of the globe; allowing users to visually see data from many different pivot points such as money vs happiness or population densities. The Levi Company was interested in getting back to its roots. It was attracted to a town, Braddock, PA; once vibrant industrial town,

A great start to Imagine 2011 at Microsoft ! I'm waiting for the afternoon sessions to begin. During the break, there were several quotes from industry leaders scrolling on the big screen. Several of them jumped out to me. The common theme of these were that we need to Think Big. We need to Think Big and use technology in ways we have never thought about in the past. It is creating our future.