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Author: Sean Maguire
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Result 1 - 1 of about 1
It's The Customer Experience, Stupid!
Back in 1992, George Bush Sr. was considered unbeatable in the US presidential race due to major successes in foreign policy developments, such as the ending of the Cold War and the Persian Gulf War. However, recession was hitting hard so James Carville, then Bill Clinton's senior campaign manager, got the team to rally around the team the slogan "It's the economy stupid!" In doing so,
author: Sean Maguire
publisher: Andy Beal's Marketing Pilgrim
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