by Stoney deGeyter This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each week I've been answering a handful of them. You can check out Parts one , two , three , four and five . Each of these Q&A has a lot of good information covering a variety of topics. Let's continue with the next round of questions... How do you rank WordPress as a CMS?

by Scott Allen One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability . You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text. )Anchor text is the highlighted text in the link.( When working on improving rankings for a site,

by Jennifer Laycock A round-up of posts, resources and articles from around the web. From a monster list of webmaster blogs for and by women to a satirical warning about misusing social media to a David and Goliath story that will make your blood boil, find out what Jen is reading today and why. 100 Awesome Webmaster Blogs by and for Women Jimmy Atkinson over at the Web Hosting Database has put together a fantastic list of Search, Marketing, Design,

by Sage Lewis As Sage says, "It's a Yahoo! and videos week." CBS and Yahoo! reach a deal for web video sharing, and Yahoo! becomes the exclusive portal to resell display advertising for Walmart.com. Youtube ads the option of interactive Video Annotations, allowing you to add commentary, background and link to other stories and videos. Youtube also ads apology center and underwear fitness to its list of attributes.

by Stoney deGeyter Yesterday I posted some thoughts on When, Why and How to Construct a Meta Description Tag . While it's relevance in terms of rankings is rather limited, there is still some intrinsic value to implementing a good description that will appear in the search results. Today I'm going to tell you everything you need to know about the Meta Keywords tag. You ready? And that, my friends, is all you really need to know about how to create successful Keyword Tags.

by Sage Lewis Joost de Valk of Yoast.com makes an indelible mark in the WordPress and SEO worlds with his article " WordPress SEO: The Definitive Guide To High Rankings For Your Blog. " This all-encompassing resource talks about everything from basic technical optimization methods like Permalinks, title optimization and image optimization to advanced technical optimization techniques like disabling unnecessary archives, pagination and nofollowing unnecessary links.

by Stoney deGeyter Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the meta description can be useful but it's on the lower rung of importance when it comes to the on-page elements considered by the search engines. So while not a whole lot of time needs to be invested in creating workable description tags, I'll give you a few pointers on what you need to consider.

by Mack Collier More than ever, sites are popping up that let customers review everything from restaurants to daycares. And while many small businesses cringe at the thought of receiving a bad review, here's a few reasons why even a negative opinion from a customer can be a good thing! First and foremost, customer reviews, especially on a third-party site, are wonderful ways to collect feedback from customers. It's a great way to not only see where your problem spots are,

by Mack Collier How often do you hear that it's all about the little things? Every time I go to a store such as Wal-Mart, I always wonder about the cart before I get one. Who had this before me? Did they leave anything in the cart? Is it really clean? The other day I noticed after I got my cart that this particular Wal-Mart had set up a small table with free hand-sanitizer. Perfect!

by Stoney deGeyter Building a website gives you a lot of options when it comes to how to set up your internal linking structure. Different areas of your site or web pages may require different linking strategies, but regardless on what kind of internal linking strategy you implement, you want to make sure that it helps you achieve your search engine optimization goals. I'm going to break internal linking into three categories: The search friendly,

by Jennifer Laycock Good search engine optimization has always been about delivering great content to both readers and search engine spiders. Really good search engine optimization is about learning to balance who to keep happy at any point in time and understanding how one change to your site can impact multiple things. Excellent search engine optimization is when you find the "sweet spot.

by Mack Collier This weekend I was reminded of how quickly ideas can generate buzz and discussion on social media sites when a blog post I wrote immediately sparked conversation on my blog as well as two other social sites. On Saturday I wrote a blog post comparing and contrasting a pair of micro-blogging sites, Plurk and Twitter . Then, as soon as the post went live, I posted a link to it on both Plurk and Twitter,

by Stoney deGeyter Continuing my Q&A series on Website Architecture, these questions were presented to me before and during my webinar of the same topic. We have some more good questions and answers today that I'm sure you'll find valuable. This session is largely about keywords in domain and filenames with an interesting question on nameservers. Let's get right to it... Do keywords in a nameserver have an effect on the sites associated with that nameserver?

by Mack Collier I have lost count on how many times I have heard business owners say "I know I need to be blogging/on Facebook/MySpace/Twitter, but what I don't know is how to get started?' When I ask how they KNOW that they need to be using these tools, I am answered with either a blank stare, or a 'well everyone else is using them!' Apparently, John has been getting asked these same type of questions. As he points out, these are the WRONG questions to be asking!

by Stoney deGeyter When a website goes into development most of the attention is usually paid to the design elements. That's obviously the most important thing, right? The images, the layout, the colors, the navigation, how the user will interact with the site? These are all important elements to consider and necessary for developing a site that provides the best usability experience for your visitors.

by Jackie Baker Mary Beth is an independent distributor with Flint River Ranch, a company that sells all-natural dog and cat foods. She sent me a plea for help: her site, Pets Love Flint River , is only generating a sale every few months. She had some concern that her difficulty stems from having to compete against other distributors in the search engines. But when I did a quick search on the brand name, which gets a significant number of monthly searches,

by Mike Moran My sixteen-year-old son posed a riddle for me the other day: "How does a white beard work?" When I gave up, he revealed the answer: "A hobo." )Should I have mentioned that my son has Down Syndrome?( Anyway, if that riddle made sense to you, then you probably love to analyze the inscrutable world of search metrics. I got a search metrics question from someone this week that brought to mind my son's riddle.

by Jennifer Laycock Obviously the goal of your copy is to do a little bit of both, but when it comes right down to it, which ones is more important? We all know you need to consider your rankings because they can be a fantastic source of traffic, but it's also true that traffic that doesn't )or won't( convert means almost nothing to the average site owner.

by Jennifer Laycock Kudos to Matt Cutts and the team at Google for finally getting around to adding nofollow documentation to the Google Webmaster Help Center . Matt explains: Earlier this year, Li Evans pinged us with a good observation. We've answered a ton of questions about nofollow in various places around the blogosphere. Li asked us to distill the important bits about nofollow into a single page and place it in Google's HTML documentation. We just pushed that live,

by Stoney deGeyter In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet is really no different. Once you get a visitor on your site, or get them wanting to be on your site, it takes less investment to keep them there than it does to go bring in another new visitor.