by Mike Fleming What I'm about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money. It's simple, but not well known and not widely practiced. Most of your competition isn't doing it. This is why you should be. Really, I should not be telling you this. I should really keep it to myself. Maybe I'll just write about organizing your campaigns or how you shouldn't run search and content ads in the same campaign. Been there, done that.

by Stoney deGeyter When taking your public relations strategy online, there are some similarities to the "traditional" way of doing things, but there are also a lot of differences. Going online opens up a whole new world of opportunities that, if leveraged properly, can make your PR campaign far more successful than the old-school ways of doing things. So far in this series we've looked at why online readers are different from offline readers ,

by Mike Moran Google+ is the big news. It is what everyone is talking about. Just Google it, if you don't believe me. Check out the reviews. Hear what the pundits have to say. Try to wangle an invitation. Decide if it is a Facebook killer. You have fun with that. This is not a post about Google+, because I don't care about any of that. This is a post about Google, because what you really need to know is staring you in the face. Everything else is just horse race reporting.

by Stoney deGeyter In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience . There are several distinct characteristics one has to take into account before pushing content out onto the web that was designed for print. Next, we looked at the goals of online PR in order to identify key things that online PR must do that are both similar and different from offline PR. Good writing is still good writing,

by Miriam Ellis Work on the web serving clients for awhile and you'll meet them all: the absolute delight, the steady worker, the brilliant entrepreneur, the total flake, the miser, the nut and, yes, the crook. With good people skills, you can work successfully with many personality types, except for that last one - the guy or gal who is getting through life by ripping people off and who will one day phone or email you,

by Mike Moran Perhaps you don't care whether searchers like your content. I mean, what you really care about is whether the search engines like your content, right? Or whether a searcher will choose your search result because it is relevant. Or whether they will buy from you. Your content doesn't really need to be likable, does it? If you can somehow get yourself into the rankings and sell it, it doesn't matter how you do it. At least that is what we always thought.

by Mike Fleming Google Instant Preview: A Game-Changer for Landing Pages Until now, the only information a user had on a search results page to decide where to click was the 135 characters in the ads. This led to many advertisers getting away with bad post-click marketing as long as they wrote great ads . Not any more. Advertisers can no longer hide behind the click. Now,

by Stoney deGeyter I started this series looking at the differences between print readers and web readers . This is critical to understand before moving forward with your online public relations material. We cannot expect to reach online readers the same way we reach those that are offline. We can't just do the old-world methods in a new-world medium. The differences between the two readers is vast, and, without that understanding,

by Mike Moran Do you have a shopping cart on your Web site? For most of us, the answer is no. For the average company, phone sales are the biggest way that new customers cross over from the Web to an actual sale. The question is whether you track those sales back to the Web or not. The big guys have been doing this for a long time. They track every phone sale back to SEO, PPC, or whatever marketing tactic led to the sale. Why do they do this?

by Stoney deGeyter Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America )PRSA( . In all my years of traveling and speaking in different venues, this one is near the top of the list of great experiences ) SBMU still holds the top spot!( I don't know much about public relations, but I do know SEO and Social Media. My task was to communicate the value of SEO and Social Media to this group of public relations experts.

by Stoney deGeyter I don't know about you, but sometimes I get completely overwhelmed with the sheer amount of time, energy, and raw hours that go into properly marketing a website online. The thing that gets me the most is that, with SEO and other forms of online marketing, there really is no situation when you can sit back and say "we've arrived." Once you optimizea site, there are still so many things that can be assessed, analyzed,

by Stoney deGeyter The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out. Sometimes you're doing one or the other, but most often you're doing both at the same time. Taking action here, while waiting for results there. Then taking action over there, and waiting for the results here.

by Mike Fleming Either reporting or looking at reports of your top X whatever rarely leads to insights. Why? They rarely change. Ok, once in a while they do, but for the most part, your top keywords, landing pages, referrers, etc. are going to be basically the same. This is because )for most, not all( what you're offering doesn't change. The problem is that when you look at a report like this... ...you are looking at static numbers.

by Mike Moran I'm noticing a disturbing pattern among some SEO marketers. Anytime their search rankings fluctuate, they blame it on "the Panda update" that Google made to its search ranking algorithm. Now, lots of pixels have been spilled on Panda, with most angles addressing the crackdown on content farming and other low-quality content that has been increasing populating the top results.

by Stoney deGeyter For a lot of people, running a business is about making money. But, for me there is so much more to running my company than that. Sure, I love the opportunity to create profits, but I also love that I can do what I love, set my own schedule, and work with some of the best people in the industry . I also enjoy trying to build the very best business possible. I want to see my clients succeed. I always tell them,

by Stoney deGeyter Over the years, I've come to realize I'm not a very good sales person. I'm not good at self promotion or pushing the hard-sell techniques that "convert" leads into customers. Despite all that, I have been my company's best )and only( sales person over the past 12 years. I've tried to hire sales people in the past, but it has never turned out well. It seems that I know our products and service far better than anyone else can learn them.

by Mike Moran So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and other measurements to run the business. Sometimes we search marketers don't think about the business, instead trying to explain how search works or why it is important. You might find more success if you focus on the numbers that will make the boss sit up and take notice.

by Mike Fleming Marketing on the web is demand-driven. Searchers are looking for answers. The best way to dominate the game is to become the best answer to their questions. This is why it's important to do dynamic keyword research instead of static keyword research. )Read that post before the rest of this one( It's also why you don't copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.

by Stoney deGeyter To know the value of one year - ask the student who failed their final. To know the value of one month - ask the mother of a premature baby. To know the value of one week - ask the editor of a weekly magazine. To know the value of one day - ask the wage earner with six children. To know the value of one hour - ask the lovers who are waiting to meet. To know the value of one minute - ask the person who missed the plane.

by Stoney deGeyter To know the value of one year - ask the student who failed their final. To know the value of one month - ask the mother of a premature baby. To know the value of one week - ask the editor of a weekly magazine. To know the value of one day - ask the wage earner with six children. To know the value of one hour - ask the lovers who are waiting to meet. To know the value of one minute - ask the person who missed the plane.