Ken McGaffin, CMO of the keyword tool Wordtracker, is one of the handful of link builders I studied obsessively in 2007 as I became a contractor and went on to form a link building agency. His approach to link building has a real "business eleganc.

Google's Bradley Horowitz responded to Facebook CEO Mark Zuckerberg's recent verbal jab that Google is just "building their own little Facebook" in a Bloomberg.com interview. Meanwhile, Zuckerberg stopped by the Charlie Ros.

Walt Disney Company and YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15 million on original video series to help engage children online. This new channel is set to launch in 2012. Disn.

Google just released a software update to improve user experience for Google TV users, amid speculation they are planning to take on cable giants such as Comcast by offering paid cable TV services. This latest update features a simplified interfac.

Google's fourth annual research on consumer shopping trends and intentions was released last week. The webinar and report confirmed a lot of hunches online marketers have had for a while now - that mobile and tablet markets continue to grow .

Google announced their latest big change to the search results November 3 - fresher, more recent results, which they initially said impacted 35 percent of all searches, but have since clarified to say that it only "noticeably impacts 6.

Edmond Halley, the English astronomer who computed the orbit and named the famous Halley's Comet, was born on this date in 1656. Today, in honor of Halley's birthday, a special logo appears on Google's UK home page. Halley was the second Astrono.

A new "Sources" feature has been spotted in the wild on Google's search results pages. This latest addition, if it eventually is rolled out to all users, may actually decrease click-through rates. Cyrus Shepard noted on Google+ that Google was s.

A hundred years ago people made their own clothes, grew their own food, and waited a month to get a letter in the mail. Today our government wants to take away the burden of typing or remembering a password. OK.. wait.. P..A..S..S..W...O..R..D.

I have long advocated for companies to pay more attention to their content production strategy. Many companies don't budget for creating keyword focused content on a continual basis. Often, they are preoccupied with just getting enough conte.

A vital component in understanding the performance of any digital marketing campaign is having proper campaign tracking in place. Without it, it's very difficult - if not impossible - to collect accurate campaign data that will allow f.

Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money. Success, like in .

The wait is )almost( finally over for Google+ Pages. Google today officially announced the impending arrival of new Google+ Pages for brands and businesses, a big piece of the Google+ puzzle that has been promised for months and marketers have bee.

It's official: the search engine industry is playing at the big table. In the past year both Bing and Google have given financial support to researchers who have produced studies claiming they were "less biased" than the other when it comes to plu.

A new Google Doodle celebrates the birth of scientist Marie Curie on this day in 1867. Born in Poland, Curie moved to Paris in her early 20s to study mathematics and physics at the Sorbonne. She and husband Pierre are remembered for their groundbr.

Quite a few folks who are new to SEO come to Search Engine Watch or the SES conferences to gain an understanding of what many of us have practiced for years. So, first of all'welcome newbies! Don't be afraid. Yes, some elements of S.

Over the past 6 months I've been on the hiring end of some of the worst interviews I care to remember, and a select few that both captivated my attention and made me awestruck. Although I can't go into the details of the bad interviews.

Starting with a very open session at SES New York earlier this year, Bing has been asking webmasters all across the country to get the skinny on what they want in their toolkits. In June, Bing released what they had codenamed their Honey Badger up.

Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. Google reports that ad click-throughs are higher when the ads are integrated into the search results .

Some Twitter users may notice new highlighted people or news at the top of search results. The feature appears limited to a small test sample right now. The new Top People results page shows one Twitter account highlighted above the rest of t.