Google spam czar Matt Cutts issued a tweet the other day about more Panda updates coming and speculation is these may become regular. In the past, he would use his blog to post what came to be called 'Weather Reports' about upcoming changes to the.

Recently I've been investigating the enforcement of Google Product Search's data feed requirements and the impact of that enforcement or lack thereof on online retailers. The findings have been pretty shocking. Rule-abiding online retailers on G.

As we close out our four-part series on the SEO Tactics chart, we touch on the most powerful of all of the pillars - measurement, reporting, and analytics. This is the subject I'm most passionate about as it lies at the core of a solid.

One of the biggest benefits to creating your small business website on WordPress is that the system is easily expanded using the WordPress plugin system. You can easily optimize your website, manage your content, or even create quick backups. Th.

Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not b.

Facebook users have a new option for reading foreign fan pages. Through Microsoft's Bing Translator technology, Facebook users will be able to click a link to translate Facebook pages not written in their language without leaving Facebook. .

Just a few years ago, social media was something the kids were doing; a trend or fad that wasn't going to last long. As social media networks have come and gone, a few have risen to the top and are now often incorporated into the advertising.

Google's ITA acquisition is officially in the clear; a federal court ruling approved the consent agreement between Google and the Department of Justice that was made in April. The Court Approval The court approval is the last government-mandat.

Google+ is giving users a pre-post option to disable comments or prevent content from being re-shared. Other additions so far this month include notifications in the browser bar and the release of public APIs for Plus search, comments, and +1s. .

Google Earth has now been downloaded more than a billion times, according to the Official Google Blog. The number counts the "desktop client, mobile apps and the Google Earth plug-in." To create an idea of the number, the blog gave some numbe.

Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the sea.

When it comes to PPC ad copy optimization, there are generally two schools with few practitioners working both approaches. Fresh Approachers: The school of wholesale rewrites and the testing of new approaches, alternate messaging, and cre.

When selecting the keywords you would like to rank for, you must take several factors into account. Preferably you're able to calculate its potential ROI by finding out what effort is required for a return in profit. There are, however, vari.

Steve Jobs, Apple cofounder and former CEO, has died at the age of 56 after a long battle with cancer. A visionary and inspiration to millions, his influence was far reaching, as demonstrated by the mourning in the tech world and beyond of a life .

Michael Degusta at The Understatement posted a fun study yesterday on how little Google's management team actually use their Google+ service. These managers need to stand behind their product, he says, and Facebook's management ar.

Yahoo advisors are readying financial information for potential buyers, Reuters is reporting. Seems over the past few weeks a number of companies have shown interest in buying some or all of Yahoo, according to the news service. "Over the l.

EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform. As the iPhone 4S is relea.

Google is rolling out updates to how the AdWords quality score is determined and how much impact that score has on the ad's ranking. These changes were first tested in Brazil, Spain, Portugal, and portions of Latin America. What's Ch.

Companies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO? More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy. Many companies frequentl.

So far in our journey of advanced PPC optimization techniques for adCenter, we've talked about the importance of getting the right negative keywords as well as how bidding by match type can have a hugely positive impact on your campaigns.