All too often SEO professionals end up meeting with people who don't understand the industry but have been told to get an agency on board. It can be a challenge to pitch the explanation at the right level - informing without alienating.

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page. For example, optimizing the filename of your profile picture is one popular piece of advice that doesn't really matter, considering Facebook just renam.

Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc., adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. This latest feature follows the July release of Adob.

Wait, what? Our plans for holiday are already needed? Isn't it still summer? That's right, it's that time again planning for the holiday, and in the search marketing world there are just a few days that become critical to this .

The recently released Online Consumer Report from RichRelevance offers several valuable insights for online retailers in the lead up to the 2011 holiday shopping season. Data gleaned from over 200 million shopping sessions on major U.S. retail sit.

The recently released Online Consumer Report from RichRelevance offers several valuable insights for online retailers in the lead up to the 2011 holiday shopping season. Data gleaned from over 200 million shopping sessions on major U.S. retail sit.

Google is working on a news and social reader tentatively named Propeller, AllThingsDigital has confirmed through "numerous sources close to the situation" after Robert Scoble kicked off rumors about the app in a Google+ post last.

Three new Google AdWords experiments have been spotted in the wild in recent days. One annotates the number of "clicks for this search." Another adds a subscribe form beneath ad creative. And a third create 10 links in a single AdWords.

Google has bought DailyDeal, a Berlin, Germany-based daily deals website for between $150 million and $200 million. This is the third acquisition within a two-month span aimed at strengthening Google's own daily deals offering, Google Offers.

This day is International Talk Like A Pirate Day 2011. Woefully ye noticed all ye pirates be speakin' a little different? Yarr, bein' a monday, the grog fest be early this year, but yer mateys p'on the good ship Search Engine Watch wanted to give .

You've just been given one day to do an SEO audit for a site, and you're asking yourself what to do with so little time. Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approac.

Search engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. Search engines didn't start out this way, but Google .

Google has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify duplicate content. Google also emphasized they want to show single-page versions in search results. .

This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind.

YouTube made two noteworthy announcements this week. First, Minjae Ormes, YouTube Movies and TV Marketing Manager, announced, "In celebration of the 70th anniversary of its release, Orson Welles' seminal work Citizen Kane joins the tho.

The European Commission is still determining Google's degree of dominance, Google is providing an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned i.

Yahoo introduced redesigned search result pages yesterday. The new, simpler look adds tabs beneath the search box, allowing you to view images, video, or news or other results. Yahoo also lets you filter searches by time and trending searches.

Google Maps and all the information tied to it are now more easily shareable on Google+ thanks to +Snippets integration. When on Maps, users can now share whatever content is on their screen with just two clicks. The Maps +Snippets Whenever us.

The community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a significant change: Google will now label businesses as closed only if they have first conducted a review of the reported informat.

Searchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module. Inside one tool, users can analyze and compare data from their own and competitors' organic, paid and universal .