An Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its productivity tools. The first offline rendition is designed for Chrome users and does not give offline editing capabilities for Googl.

Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The Updated Policies One of .

Microsoft and Twitter are rekindling their relationship and telling the world about it on Twitter. Bing has chosen to renew their deal with Twitter, and the two companies announced the news via flirted messages back and forth in a casual conv.

Rap superstar Snoop Dogg wants a piece of the newly available CEO action over at Yahoo. Shortly after Carol Bartz was unceremoniously fired over the phone, Snoop tweeted, "Im takn over as tha CEO of Yahoo. Need sum of tha Snoop Dogg content .

Google wants to remind ecommerce websites that new Google Shopping tech specs go into effect on September 22. We broke down the new requirements here. At SES San Francisco in August last month we got to talk to Mayuresh Saoji, Senior Product Man.

A man has been indicted for sending more than 20,000 violent, offensive, bizarre, and profanity-laced tweets - including personal attacks - to the Twitter account of Marissa Mayer, Google's vice president of local, maps and location services. Gr.

Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link multiple AdWords accounts to your Google Analytics account. This article will walk you through how to set up the new feature. .

Russian search engine Yandex has changed the 10 blue links experience for its users. Starting Monday, Yandex unveiled a new experience, with a new twist on the infinite scrolling concept. At the bottom of each set of 10 results is a button .

While search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will ultimately be judged by bottom-line revenue. One of the quickest ways to improve ROI f.

We all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment. Another strategy that can help you immediately realize performance ga.

While the global search alliance between Yahoo and Microsoft has completed in the U.S. and Canada, the transition is slowly making its way to Asia. Yahoo's organic search results are scheduled to transition to Microsoft Bing for the India .

Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. Both were apparently on planes heading in different directions when the information was given to Bartz, All Things Digital reported. The company named CFO T.

Google continues to trim its offerings, announcing that 10 projects will either be discontinued or merged into other products. Aardvark, a Q&A social search startup acquired from former Googlers for $50 million in 2010, is the most noteworthy .

The New York Times' large spotlight is on Google again, this time showing how easy it is for local business owners to become victims of abuse from spammers fraudulently reporting a business as closed. Google promises a solution is in the wor.

In a move that is likely aimed at further bulking up Google Offers, Google has acquired Zave Networks, a platform that lets customers redeem digital coupons and local businesses integrate loyalty programs. Terms of the deal were not disclosed. T.

Starting today, Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to "eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with G.

Most PPC managers will agree that Google AdWords' sitelinks can be a powerful optimization tool for any PPC account. At the encouragement of our Google AdWords rep, I've recently been spending more time with sitelinks, and have di.

Blog links can be amazing. Links from real, powerful blogs that have a strong subscriber base and an active community are worth their weight in gold. Not just in the usual way links are useful, but they are great for increasing brand awareness and.

Although searches for "labor day" are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, affordable vacations, and food. Here's at .

Since the launch of Google's +1 feature, search engine optimizers )SEOs(, business owners, and spammers have all circled around the +1. Services have launched selling them, rumors and whitepapers have scattered across the web "proving".