If you've worked as an SEO for any length of time, more likely than not, there's been at least one time when you've received an email or phone call informing you that a new product, site section, or feature was released recently, and t.

Video for marketing is in. Like never before. Aside from the supporting stats, I'm finding this truth in daily conversations with clients and prospects asking a common set of questions. What Types of Video Should You Be Aware of For Mark.

July 14 was the official U.S. launch date of the long anticipated streaming music service, Spotify. Although heavily covered in many online media outlets, mention of this service to the search engine community was little to none. This boggled my.

Google's definitely getting more musical these days - although, unfortunately, not in the "West Side Story" sort of sense. Rather, the company is expanding its music-related features dramatically. This seems to made possible at least in part.

Before there was the World Wide Web, the Internet, hypertext markup, or even a digital computer, there was Jorge Luis Borges' idea of "forking paths." The Argentinean writer who envisioned "a massive branching structure as .

Google is experimenting with a new look for their search page. This alternate version has an independent scroll-bar for the left-column options and features a slightly cleaner overall design. The New Look Google's in makeover mode for their se.

Google is continuing to expands its Maps feature with a "weather" layer. This layer lets you see the precise weather for a region directly on top of the Google Maps image. The Google Maps Weather Layer The weather feature has been added throug.

As a way to ensure that no celebrities or public figures are being impersonated on Google+, Google has added a verification button akin to that found on Twitter. For now, verification is not available to standard users. The Plus Verification But.

Google has bought 12 patents relating to "cross-referencing information online, techniques for speeding up Web browsing and online advertising" from Northbrook Digital LLC for an undisclosed sum, the Minneapolis Star Tribune repor.

Google recently posted a study that showed 89 percent of paid search clicks were incremental. This got me thinking about a piece I wrote last year on how to balance paid and organic keyword lists. One of the data points in that article was th.

Last week I saw a pretty impressive number: $1.2 million. That's was the annual incremental revenue that one online business expects to generate just by doing some simple math for its customers. Here's how it works: You extend an offer based on .

Your blog posts are optimized, your pages are visible in the search engines, and you have a blogging strategy for SEO. But when visitors land on a blog post, you want them to do more than read it and leave; you want them to visit additional.

By now you may have heard Google has purchased Motorola Mobility, the consumer electronics division of Motorola. In a $12.5 billion deal, Google agreed to pay $40 per share in cash, over 60 percent more than the stock's value at the time. However,.

Google has launched a new tablet application that lets users browse through catalogs from big brands. The catalogs include rich media items and the ability to buy any item directly from the app. Google Steps into Catalogs Google has been bu.

In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey f.

Are you capitalizing on the intent of each user's query? In his session on Advanced Keyword Modeling at SES San Francisco, Bill Hunt from back-azimuth.com drilled down to the molecular level to analyze how your keywords and snippets match a user's.

YouTube has added a new option when you click the share button underneath a video. It says, "Watch with your friends. Start a Google+ Hangout." Now, Hangouts have been around since the day that the Google+ project was announced. On J.

Google is trying out a new way to move beyond the first 10 results of the SERP: infinite scrolling. The new presentation gives a "show more results" option at the bottom of the SERP that lets users see additional results without moving to a differ.

I often get asked questions about what to expect for traffic increases once a new website promotional effort is launched. This is a challenging question to answer. The biggest problem a new website faces is that search engines look for signals t.

"Different strokes for different folks": a simple enough idea to understand and one that resonates with everyone. We're all defined by what we like, what we don't like, what we buy, and what we don't buy. Although w.