Result 721 - 740 of about 2004
Rich Media Now Available Across AdBrite's 70,000 Site Network
AdBrite has announced that rich media is now available on their advertising network. Fox has been using AdBrite's rich media to promote its new television drama, Fringe. "Advertising with AdBrite's network was a key part of our FRINGE fall season premiere campaign," said Laurel Bernard, SVP Marketing, Fox Broadcasting Company. "Combining unique rich media experiences with advanced targeting, a broad range of distribution,
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Rebecca Lieb On Top 100 Silicon Alley's Digital Business Execs
Former head of ClickZ Rebecca Lieb is on the Silicon Alley Insider's Top 100 digital executives list and is moving up into the top ten! The site is getting users to vote so everyone show some support for a person who worked hard for us. It is an impressive list of people, well worth a look.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
New Yahoo Board Approves Talks with AOL
Yahoo's new board of directors met on Tuesday and approved new talks with Time Warner regarding a possible sale of AOL. Yahoo recently expanded its board to 11 members, adding investor Carl Icahn in a settlement after his attempt to takeover the company with a new board. Frank Biondi and John Chapple also joined the board . AOL has also been going through some changes, refocusing its business model on media and not on internet access.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Google Maps Adds Comprehensive NYC Transit Directions
Riding the subway, hopping the ferry, and catching the train just got easier in the New York City metropolitan area. Google Maps has added comprehensive transit directions for the region, which includes data from: Metropolitan Transit Agency )MTA( The Port Authority of New York and New Jersey New Jersey Transit City of New York To check out the new NYC info, click here . Writing on the Official Google blog, Chris Harrelson, Tech Lead & Creator of Google Transit said,
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
AOL Adds SmartBox )aka Query Suggestions( to iPhone Mobile Search
AOL is adding query suggestions to its mobile search for the iPhone and iPod touch. Dubbed SmartBox, it's designed to aid searches on mobile phones since it is a pain to type on mobile phones. )Well, it is!( Writing on the AOL search blog , Farhon Memon says, "By combining the functionality of query auto-complete and related searches all in one place, we've maximized the screen space of the iPhone and hopefully made AOL Mobile Search easier for you to use.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
SEW Experts: I'm a PC, What Are You?
Apple is trying to connect with the rest of the world )beyond college students dominating the Mac audience( via great ad campaigns. In today's Searching for Meaning column, " I'm a PC, What Are You? ," Kevin Ryan reminds us that if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
SEW Experts: Use Care When Choosing an SEO Agency
The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. In today's Web analytics and ROI column, " Use Care When Choosing an SEO Agency ," Eric Enge warns against hiring an SEO or beginning SEO work on your own without validating that it's the right course of action.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
hakia Calls for Librarians to Contribute Credible Web Sources
Semantic search engine hakia is calling for librarians to contribute credible web sources. They've done this in the past in the health industry. One of the reasons behind the request is that popular websites aren't always credible and vice versa. It's also clearly a strategic alternative to Google, which bases rankings largely on popularity via links. "By having information experts suggest sites to hakia, we can guide searchers to relevant and credible information on the Web.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Technorati Releases State of the Blogosphere 2008 Repor
Technorati has started releasing the State of the Blogoshpere 2008 report. It will be a couple of more days before the full report is online. The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights: Blogs are now a pervasive part of our daily lives.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
T-Mobile Officially Unveils First Google Android Phone
After months of speculation , the long-awaited announcement of the first Google Android-powered mobile device has officially been announced. Today, in New York City, T-mobile unveiled the G1, an HTC device with a touch screen and a slide-out QWERTY keypad. This definitely has the potential to be an Apple iPhone competitor. There have been previous attempts at competing with the iPhone, but that was primarily by going after the touch screen technology only.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
SEW Experts: Worried About the Economy? Why Not Try SEO?
Many companies that have been focusing on search advertising are finding their budgets starting to be squeezed by the recent economic downturn. It may be time to pay more attention to SEO. In today's enterprise search marketing column, " Worried About the Economy? Why Not Try SEO? ," Aaron Shear shows that search engine optimization doesn't require a huge investment, but it can offer large rewards.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
SEW Experts: Who Audits the Auditor?
There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade? In today's organic search engine optimization column, " Who Audits the Auditor? ," Mark Jackson offers some guidance on getting an honest assessment of your site's SEO activities.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Web Analytics Association Asks for Public Comment on New Standard Definitions
The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the analytics community may give comment. They will be accepting comment through early 2009. Discussion of the new standards will also take place at the eMetrics Marketing Optimization Summit in Washington, DC October 20-23. You can access the new and revised definitions here .
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange
AOL's Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display ads across Platform-A's network. BidPlace will launch in the first half of 2009.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Larry Page to Keynote White Spaces Advocacy Event in DC
Tomorrow, Google co-founder Larry Page will keynote the "Broadband for the Future Event" in Washington, DC. The event is designed to advocate for white spaces, something Google has been adamant about for a long time. If you're unaware, white spaces are a unused airwaves between TV stations. Google wants them to be used for free nationwide wireless. Opponents say that it will interfere with the television signals. Here's the details on the event if you wish to attend.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Where's The 30 Rock Search?
The real Emmy story last night came near the end, when Tina Fey arrived on the stage for last time and received the 30 Rock team award. She reeled off all the places where the hit program could be seen online, including Hulu and NBC , and then said something like "and occasionally on TV" as well. Perhaps Fey sounded a bit promotional but it seemed, well, normal. We definitely live in a video-on-demand world and popular shows are viewed when they are convenient for viewers.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Moms See Search as Task-Oriented; Websites as Entertainment
Moms are now packing more activity into their day, according to a new data released by AOL's Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day. On average they spend: 2.6 hours on the internet 2.1 hours of television 1.2 hours a day listening to the radio 30 minutes with newspapers, magazines and games Parenting was the #1 online activity conducted by moms.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Online Ad Company Yodle Adds Franchise Offering
Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate offices to coordinate online advertising campaigns. Local operations can target their areas and corporate can make sure the brand messaging remains intact.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
To Fear or Not to Fear: That is the Question )About the Google-Yahoo Ad Deal(
As October approaches, and Google prepares to implement its advertising deal with Yahoo , more and more commentary is flowing about the pros and cons of the deal. The New York Times is saying there's nothing to worry about. But their argument is mostly full of talking points released by Google itself last week . )Their talking points were not bad, mind you.( Meanwhile, TechCrunch is so afraid of the deal ,
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
Search Engine Strategies Builds Up Programming Team
We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies ) SES (, are pleased to announce a few promotions within our event programming team. First off, Stewart Quealy has been promoted to VP of content development. Stew has been programming the Search Engine Strategies events since 2001, most recently as senior conference program director.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog
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