After a relatively long wait, Google announced today that they have launched an update to their Google Plus iPhone app. As I type this post, my phone seems to be taking its own time in downloading the update which gives me the impression that this particular update is a fairly significant one. In fact,

Wouldn't it be great if you could just shut down the computer you're on and go do something absolutely outrageous? Something you never thought you'd do, or be able to do? But, what if one of the world's top search engines were to help you make those unfulfilled dreams a reality? If you haven't seen their ads on Facebook already, this is exactly what the search giant, Bing, have set out to achieve. On the 18th of April, Bing UK,

Many speculated for weeks over the launch of Google's next algorithm update targeting websites that Matt Cutts described as "over optimised". The new algorithm update is meant to launch in the next few days and according to the Official Google Seach Blog, this particular update will affect sites that employ the following "black-hat" tactics: Keyword stuffing Link schemes )paid links, excessive reciprocal linking, links from )and to( spammy or unrelated sites etc.

The panelists consisted of representatives from Google )Pierre Far(, Bing )Dave Coplin(, Expedia )Martin McDonald( and well known Freelancer Rishi Lakhani - Question 1 - Is SEO doomed, damned and/or in it's infancy? Google )Pierre( - SEO has never been dying. It's evolving, and we've seen it change over time. Martin McDonald - it's in its infancy - but SEO will evolve, SEO will evolve into any organic medium. )e.g.

Continuing from my previous post, 11 tips for a better Facebook ad campaign , I thought I'd share with you some simple yet powerful tactics to outsmart your competitors and reach out to your target audience. Facebook offers some incredible targeting options, so here are my five top tips to get the most out of these features.

As with selling any service, selling SEO services is an extremely challenging task. Here are my observations of two opposite ends of the spectrum of what SEO consultants often experience with selling SEO services. Give me a two day optimisation strategy We'll often get contacted with the following, "We want a two day web optimisation strategy implemented." Many neophyte consultants lick their lips and pounce on the 'opportunity' with alacrity.

As I have found out the hard way, Facebook ad production is extremely labour-intensive. Therefore it is imperative that you incorporate an effective ad production workflow to best utilise your time. Here are eleven tips I've been able to come up with over the past few months. Account structure In the Facebook Ads hierarchy, 'account' is the highest-level object. Every account is associated with a specific user's Facebook account.

Sometime last month, my friends and I did what most people do on a Friday night. Yes, we went out to blow off some steam and in the process, popped in to Pizza Hut to grab something to eat. The problem was, we probably dropped by at a bad time. The waitress seemed like she'd be anywhere in the world except serving at our table. Don't get me wrong, my friends and I weren't expecting 5-star treatment, but is a little courtesy or even a smile too much to ask for?

* There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry )hereinafter referred to as 'SE & SMM Industry'(. In order to dispel most of these misconceptions and to provide a guide-like resource to anyone looking to make their first step into the world of search and social,

For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it's becoming obvious to even the most cautious of marketers that mobile is finally an effective platform. A mobile phone is no longer simply a portable version of a landline. For a vast number of people it's a way of sending pictures, streaming video, storing music, browsing the web and reading the news.

In what seems to me to be a bid to prove to marketers that advertising with Facebook can produce great results, Facebook have rolled out a new 'Page Insights' dashboard which provide metrics on user engagement. They intend to delete all data from your old insights page on the 15 th of February 2012 and will stop collecting data on the 15 th of December 2012. The new dashboard looks like this: In addition to 'total likes',

This post was written as a response to a direct request from @mitchholt . Apologies for the delay, but we thought it's better 2 months late than never! Website architecture is an important part of the overall search engine optimisation strategy. There is a large volume of literature covering the importance of website architecture with two separate perspectives, both of which are extremely important for effective website optimisation.

When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure success or failure of their Facebook campaigns. However, a nifty new addition to the Facebook arsenal is the 'insights for domains' feature which has been introduced with minimum fanfare by Facebook.

Automating Google Adwords accounts using APIs is a great way to save time and improve efficiency on large and complex accounts. However in my opinion, the success of paid search campaigns lies in understanding the marketing goals of the organisation, having an understanding of the products offered by the organisation, and having an understanding of the target market. This information acts as a guide when researching highly relevant keywords,

When speaking to small business owners, I often find myself being told that SEO isn't right for them. Unsurprisingly, I rarely agree. So I thought I'd write about the five most common reasons people give for not adopting an SEO strategy and outline why I think they're wrong. Reason one: I'm just a small, local business There's a common misconception that SEO will only benefit companies that are already operating on a national or even international scale.

Last week I was busy upgrading our Facebook advertising account from 'personal' to 'business', which turned out to be quite an arduous task. To be honest, there aren't many differences in terms of features, but you do get access to a Facebook representative and you can also apply for credit, which is certainly a better deal than making daily payments through PayPal. When I set about moving campaigns from my personal account to the business account,