Le 18 avril, nous avons commencé à transférer le trafic adCenter vers Yahoo! Et désormais l'intégralité des annonces diffusées sur Yahoo!, Bing et nos sites partenaires est issue de la plateforme adCenter* Puisqu'il s'agit d'un nouveau type de plateforme, il est sans doute intéressant pour vous de savoir quels sont les rapports à votre disposition et dans quelle mesure les rapports adCenter diffèrent de ceux que vous utilisiez sur Yahoo! et Adwords.

Got up two mornings in a row at 6AM and its taken two strong coffees to appreciate that the sun is shining today. However )and how nerdy have I become!?( the first SMX session Social shares, the new link building woke me up and cheered me up to no end. There must be many of you -tucked away in an office somewhere- that are the only one in their office dealing with PPC, SEO or social. Isnt it nice to meet colleagues that a similar job to you at a conference & discuss.

Welcome to London: it is pouring with rain and the tube doesnt work. When the district line does reluctantly grinds to a halt at Fulham Broadway it only takes minutes to reach SMX London which is taking place in the home of Chelsea Football Club, Stamford Bridge. Luckily my lack of knowledge of the offsite rule doesnt matter today as were in the company of international search specialists instead off blue-shirted sportsmen. The first session we attend to cover with a blog.

Par Ping Jen - MSFT à l'occasion de la conférence SES de New York, j'ai eu l'opportunité de démontrer l'importance de la qualité des annonces ; je souhaiterais, par ailleurs, vous faire également part de mon opinion sur le blog adCenter. Une collaboration nous permettra d'améliorer la qualité de vos campagnes et de notre plateforme. 1( Qu'est ce qu'une annonce de qualité ? La qualité est une évaluation de l'excellence.

On the 18 th of April we started serving a proportion of adCenter ads on Yahoo! and by the end of the month all advertisers on adCenter can expect to see 100% of their ads displayed on Yahoo! also *( As this presents you with a new kind of market place it would be good to know what reporting youll have at your disposal and how adCenter reporting may differ to what you were used to on Yahoo! and Adwords.

On the 15 th and 16 th of May the Microsoft adCenter community team will be heading to a football stadium. No we do not suffer from a concussion )your concerns are completely rational( but will be heading to SMX London which this year takes place in the home of Chelsea, Stamford Bridge. We will be keeping you up-to-date with the events through our newly revamped blog , Twitter and LinkedIn and will share pictures with you on Facebook.

When you look at one of our community blogs or forums this morning, you may notice they look different. Better wed like to say but hey - were biased! For us community managers, it is exciting as we know the community sites )plural as were live in English and French !( are ready for the future For example well be able to inform & communicate in more languages as were expanding with adCenter in new markets this year as a result of the Microsoft & Yahoo.

L'année dernière, Yahoo! et Microsoft ont initié leur collaboration en matière de recherche aux états-Unis. Nos deux sociétés ont commencé à utiliser la même technologie pour le référencement naturel et sponsorisé, adoptant adCenter comme la plateforme de liens sponsorisés. En Europe, le transfert de la recherche a lieu en ce moment au Royaume-Uni, en Irlande et en France. Le processus devrait être terminé pour la fin du mois d'avril.

Beaucoup de personnes tiennent fermement à leurs habitudes. Si vous prenez quotidiennement les transports en commun, les possibilités d'observer les habitudes des gens ne manquent pas. Ainsi, deux voyageurs regardent un film dans le train et ne s'entendent donc pas manger de manière très bruyante : une habitude agaçante. Un homme se lève machinalement pour laisser sa place aux dames : une habitude démodée mais au demeurant charmante.

As were entering the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform )Microsoft adCenter( wed like to make sure youre fully informed about any differences between the main search engines. Weve highlighted account set up and search campaign management already. This post is all about ads and keywords. In a nutshell: adCenter offers three match types and you can enter a unique bid for each match type.

As were entering the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform )Microsoft adCenter( wed like to make sure youre fully informed about any differences between the main search engines. Weve highlighted account set up and search campaign management already. This post is all about ads and keywords. In a nutshell: adCenter offers three match types and you can enter a unique bid for each match type.

Last week we started a feature comparison series to help you understand key differences between Yahoo! Search Marketing, Microsoft adCenter and Google AdWords. Last week we touched on account set up . In this post well explain the key differences between the search platforms that concern campaign management . Find out about differences on negative keywords, start & end dates and the additional opportunities of demographic targeting,

Many people are creatures of habit. If you are a commuter you have plenty of time to observe peoples habits. Two fellow commuters watch films on the train thus cant hear themselves eating really loudly annoying habit! One man always gets up for women bit old fashioned but nevertheless charming habit. Nobody speaks to strangers on the train. Ever Quiet British habit. We all have our habits and some are very effective and timesaving especially when it comes to work.

Last week I got on a very early train to attend a search alliance get together in the center of London. Despite the tons of information I gathered that morning Ill be doing my utmost to edit and share with you what I hope is relevant to you and important now. So Lavazza coffee on the left, mouse on the right here we go: the lowdown on the Search Alliance and what it may mean to you! Last year Yahoo! and Microsoft started working together in search in the States.

By Louise Findlay-Wilson Louise is just one of many expert speakers at The Fresh Business Thinking Online Business Makeover, where she will be giving a mass of practical ways in which PR & Online can be combined to build businesses. Ahead of the event we share some of her insights with you. Its not too late to book your half-price ticket with discount code MICROSOFTGUEST. Thanks to the online revolution PR specialists these days have to be an expert in a wide area of topics.

By Louise Findlay-Wilson Louise is just one of many expert speakers at The Fresh Business Thinking Online Business Makeover, where she will be giving a mass of practical ways in which PR & Online can be combined to build businesses. Ahead of the event we share some of her insights with you. Its not too late to book your half-price ticket with discount code MICROSOFTGUEST. Thanks to the online revolution PR specialists these days have to be an expert in a wide area of topics.

I dont know about you but to me it seems social is much more on the agenda than any other previous year Ive attended SES. Its been mentioned in the context of social search, search engine optimization and today in the advanced keyword modelling session- social was almost likened to a free marketing focus group. Its a way to know what your customers are interested in and moreover what words they are using when they are talking about it.

Were reporting from SES London to share some top PPC and social tips with those attending who love a re-cap and those chained to desk, unable to make it. We wriggled our way to the front seats of the Landing page optimization session this morning. If visitors arrive on your site but conversions arent up to scratch - your landing pages are one thing you should examine.

At a random street in central London three people turn up from different directions looking at their phone then at a closed black door. Then they look at each other, then at next door where people almost fall out of a small theater type building. Its Social Media Week and a mix of marketing professionals, community managers and small business owners has found their way to Make Social Part of Your DNA to get new insights on the ROI of social media, generating insights,

From Tuesday the 21 st until Thursday the 24 th of February the Microsoft Advertising Community team will like many others interested in search & social visit SES London in the Elizabeth II Conference Centre in Westminster, London. If you havent signed up yet - but you would like to attend you can use our exclusive discount code which will give you a 20% saving on the cost of a full pass. Simply add 20MICRO when you sign up . Find out more about The Yahoo!