Harvard, MIT, Stanford, and Berkeley are doing it. Companies, both big and small, are doing it. Solopreneurs are doing it. And bloggers have been doing it ' they just haven't been making any money at it. It's a trend that Copyblogger saw coming ' in fact, Brian built a course to teach it way back in 2007. )And he built a number of successful businesses on the same principles before that.

I'm delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content. You may know Chris from his highly respected course Authority Blogger , from his blog ChrisG.com , or from his guest posts here on Copyblogger and other leading marketing sites. Chris is also my partner over at Third Tribe Marketing , and worked with us on the Authority Rules conference.

I sometimes hear that we're in a "post-authority" culture. I can see what people mean by it. We're looking at doctors, religious leaders, and )lord knows( politicians with a skeptical eye. The Occupy movement is a sign of a growing refusal to accept things "The way they've always been.

It's that time again. We're going to be launching Teaching Sells to a brand new group of students. If you haven't done this with us before before, let me tell you what it's all about. Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic . Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it,

You've heard all the advice about how to be more productive. Stay focused, be motivated, get your exercise, floss twice a day and eat your veggies. We've chimed in with our own thoughts on the habits of highly effective bloggers . Twice, in fact. And the truth is, I've gotten a lot out of productivity advice. If it weren't for David Allen and Tony Schwartz, my life would consist of eating cupcakes and checking Netflix to see if there's a new Phineas & Ferb out.

A couple of weeks ago, our friends at MarketingExperiments had the nifty idea of running a copywriting contest to find the best subject line to promote their upcoming landing page optimization conference , the Optimization Summit 2012. We got 492 comments with your ideas for subject headers . Some were clever, some funny, some serious. Some of them shouted for attention, others delivered a quieter message.

If you're a content marketer, high-quality content is your most potent form of advertising. You may be advertising to attract more clients to a service business. You may be advertising a product. You may be advertising an idea. But when you publish content, you want someone to do something . When you're doing it right, the work you put into your content gets your audience to take a specific action .

Got a Facebook Page for your business? Freaking out about creating a good-looking cover photo for your Timeline ? You've probably noticed that striking visual piece in the new Facebook Pages timeline layout " a nearly-screen-width banner image, known as a "Cover." On March 30, 2012 )yes, that's tomorrow( , all Facebook Pages will be converted to the timeline layout with the cover photo. If you don't specify a cover image by March 30,

Do you want to know more about the specific techniques and strategies that make up effective content marketing ? Do you like free stuff? Then listen up. Michael Port )bestselling author of the tremendously useful Book Yourself Solid ( has put together a nifty resource with our own Brian Clark. It's a five-part series all about Brian's approach to content marketing " how we at Copyblogger Media use content to create a business asset,

It's the question I get more often than any other when I'm talking with business owners about content marketing strategy. It's the question we see most often from new members in our Third Tribe Q&A sessions. It's the hook most online marketing teachers use to attract your attention and get you to buy their products and services. How do I get more traffic? There's more " a lot more " to online marketing than traffic.

Brian Clark and I will both be speaking at the BlueGlass LA conference this year. We go to lots of conferences every year " both as speakers and as attendees " but BlueGlass has some special things going for it. You can tell that the List Post has become second nature to me, because off the top of my head, I can think of three solid reasons you want to come to Los Angeles with us on April 23 and 24. Spoiler alert: one of those reasons is a juicy discount.

There are days )not the good days, the other ones( when social media marketing feels a lot like high school. There are the cool kids everyone wants to be like. They have a ton of friends )in this case, hundreds of thousands(. Of course those aren't real friends, but still, from the outside it looks like it would be pretty awesome. On the not-so-great days, we get carried back to those painful high school memories when we were the geeks, the dorks , the outcasts.

You've probably noticed that about 80% of your blog's success comes from "ass in chair" time. That's the time you spend writing posts, editing posts, finding images, pitching guest posts, answering comments, shaping up your SEO , and all the other tasks we teach you about here on Copyblogger. You've got to get that stuff right. But great blogs are not built by "ass in chair" time alone.

Does thinking about it make you stumble and sweat? Have you put it off, because you're worried it will suck? You're not alone " lots of website owners have an easier time proposing marriage than they do writing a solid About Page . If that's you, you're probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things. But just because they're simple doesn't mean people don't screw them up.

If you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you've climbed higher in the SERPs )search engine results pages(, while other sites that used to outrank you suddenly evaporated. There's a super-secret new ingredient in SEO. It was always a factor,

Ever wonder why content marketing works so well for some businesses ' and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build the business? " Content is king " has been an online cliché for years now, but it's not true. It's never been true. Content all by itself " even terrific content " is just content. It may be entertaining. It may be educational.

The landscape of search and search engine marketing change rapidly. To keep up, stay ahead, grow your business, and get more )and better( traffic to your site, you need the right help. Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions )as well as invaluable networking opportunities( covering the search marketing strategies and tactics you'll need to thrive in 2012 and beyond. At Search Marketing Expo from February 28th to March 1st,

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been one of the world's foremost practitioners of what they call "one-way storytelling." )You and I call that an ad.( But Coke " in the form of their brilliant VP of global advertising strategy,

You've probably seen the word SOPA )and its equally unattractive sibling, PIPA( around the social web. Maybe you've had a lot going on and you've hoped it would just go away. Maybe you figure it can't be all that bad. Maybe you believe that the internet has always found a way around censorship and always will. But while the internet as a whole may be tough enough to survive, you may find yourself crushed in the gears as it all gets worked out. And we don't want that.

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year's Top 10 Blogs for Writers . We think persuasive writers " content marketers and copywriters " are as worthy of cheers and accolades as our fiction-writing brothers and sisters. So today I put together a list of 15 writing blogs I think you'll get a lot out of. I got lots of great suggestions for blogs to check out )thank you all(,