According to a recent study, targeting smartphone users could be the ultimate platform for retailers and local businesses. The research indicates that mobile searchers are much further in the buying cycle than any business or marketer could have ever dreamed. As mobile devices become more popular and more technologically advanced, mobile search is becoming a much more prominent activity . Search has always been a top activity on the internet,

Many companies want to reap the profits of viral video marketing . Unfortunately very few companies do the research to understand exactly what consumers are looking for in videos online. As a result, companies often invest in videos without receiving much of a profit in return. With some basic understanding though, this situation can be remedied. 85% of internet users in the United States view videos online according to a study conducted by Forrester Research .