Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you're left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of "value" to it .

In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation )what the visitor needs, why they are on your site( Personality = temperament )how they navigate, what they need to see or read to find .

Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you're not writing for an audience of one, but .

Both Google and Bing told an audience at South by South West )SXSW( that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being "optimized" by SEOs. .

A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain's bold 9-9-9 tax .

Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select what you have not researched, but finding keywords generally isn't the problem. There are tons of keyword tools available that will help you do that. .

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it's never a bad thing to grow .

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your .

I've worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn't even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don't. Many developers do have a solid grasp and understanding .