With Twitter the phase of " do we really need it? " is over. The " how do we use it? " phase is right now. There are numerous ways of using Twitter for everything from business to bull**** and even clients come up to me and ask me about Twitter after reading one of those Twitter articles in the main stream media. So what are the Twitter tools that really make a difference for SEO and overall business users? We see at least a dozen new Twiter tools every other day.

This post is about keyword research , it deals with so called keyword modifiers . Let me tell you a story to explain those and why you need them: When potential SEO clients approach me my first question always is "how old is your domain?". Then the second question is "how long has it been indexed?

Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it's full effect. Sadly the web developer community wasn't impacted to the same extent yet. Many web designers and developers, especially of the "failed artist" kind seem to assume that web design is more about flashy animations,

Ever since I concentrated on SEO for international clients entering the German market I not only was astounded by lots of localisation mistakes . It strikes me even more how international clients, big companies or should I say corporations literally sabotage their own SEO success. Working for small business clients is fine but doing it for several years bored me after a while.

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There are probably tens of thousands of Internet marketing blogs . They often focus on different marketing aspects yet still you can easily get overwhelmed by the sheer number of them in every niche. In order to prevent information overload I selected 30 marketing blogs I am convinced everybody serious about online marketing success for his blog, website or ecommerce site should at least know. I divided the list into categories. Of course they aren't as strict as they seem,

More and more conventional link building methods, like directory submission are of less and less value , Google does not even recommend high quality paid directories any more. In fact soon we'll see a situation where all artificial ways of link building will be frowned upon. On the other hand former SEOptimise writer and renowned UK search marketing blogger Patrick Altoft reported a few days ago about companies which spend thousands on link buying budgets per month.

WordPress is the most popular blog platform for a while now and thus the main target of hackers just due to this fact. Also vulnerabilities pop up so often that you just can't keep up with the hackers. Recently one of the many WordPress Blogs I look after got hacked again by an "online pharmacy". Of course I'm not the only one . It was the second hack with 3 months of this WordPress blog.

Business blogging is not always easy . You can't annoy people too much, you can't be too personal funny outspoken A business blog is subjective but unlike a private blog you still are writing for people interested in your trade, products and services and not necessarily you as a person watching movies and eating out. So you need ideas that are creative while not being too creative as to scare away your business audience.

Sadly the future of SEO is mostly a topic for people outside the industry who grab attention by reinforcing prejudice. On the other hand we're in the middle of huge changes taking place in the SEO industry or should I say' yes, what. Already at present we rarely speak about SEO anymore. It's always part of a composite term or a larger concept like search marketing . Here are the 5 most common SEO futures already visible right now: findability advanced SEO SEO 2.

Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags, obsessing about PageRank and measuring keyword density for highly artificial sounding page copy. Get real , most of the old school website optimization tactics are completely useless, sometimes even harming your website. Many SEO tactics have changed, others have been replaced.

Almost 3000 Sphinn visits from August 6th until September 5th August was a very successful month for this blog, especially as it was during summer where many people are on vacation. Business blogging is one of the key methods of reaching an audience for a SEO company. SEO firms can't rely on the major social sites like Digg, Reddit or even StumbleUpon as the audience there often is wary of SEO already to due to elusive nature of SEO: You only recognize bad,

Most website owners rely on quick website tweaks and the right tools for measurable website success . That's not wrong but that's also not enough. Being serious about business, a webmaster must get links to get additional exposure via search engines, of course predominantly Google. Google still judges a website mostly based on the number and quality of links pointing to it )backlinks(. So even today you got to get links , be it via outstanding content,

How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of "hits": All these older metrics become more and more meaningless in the current web environment. Why measure ranking when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and other search engines?

New web tools appear daily. Often I don't even manage to bookmark them all, let alone try them. Nonetheless I try as many Internet tools as I can, I'm just a serial early adopter. I can't stop it. These mostly free 30+ tools which are either web tools or tools for the web I discovered just recently in 2008. I tested most of these tools and I use some of them regularly as a web professional. Most of these social media, web design & development, search, SEO and analytics,

Business people often ignore many simple fixes for websites. Their sites don't get found or scare away visitors who do land there. Web developers often underestimate the plethora of ways to tweak a website for more visitors and higher sales. SEO has been around for 10 years but still many sites fail to take advantage of most little fixes Google needs to assess a site and visitors need to get what they want. This list of 30 really "quick and clean",

Sadly even in 2008 most SEOs fail at writing, even SEO copywriting . Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John Doe search engine optimisation help seeker' That's why I collected here 10 most basic SEO copywriting rules you should abide by if you do not want to scare off your potential clients immediately.

To succeed with or on social media like del.icio.us, StumbleUpon or Mixx ) I leave out social news sites Digg and Reddit as these sites boycott any SEO related topics( so called killer content is needed. It does not suffice but it's a prerequisite to get to the front-page. Bloggers often call such outstanding content "pillar content" as it's one of the pillars of a blog. As most blogs do not break news unlike Techrunch e.g.

One of the major issues at the social media panel I was a speaker of has been online reputation management. While I prefer the more proactive ways of reputation building instead of the emergency like reputation crisis management nonetheless most of the businesses not familiar with blogging and social media need basic advice on how .

This Tuesday I spoke at the social media panel of SES Hamburg. While I enjoyed the great session for some people in the audience social media and blogs are not as enjoyable. The contrary seems to be the case. The last question asked at the end of the panel was the most striking. A man .