With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik's features and how it compares to other top-billing analytics packages.

Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google properties.

Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings.

Google Drive, the long-rumored "cloud" based storage, launched this afternoon, toting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title.

Do you keep delaying the switch to the "new" Google Analytics? If so, you aren't alone. People aren't switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further.

In analytics, there are two truths about bounce rates: if you aren't tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything - it helps you discern "good" from "bad" metrics.

Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product.

Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people.

While Google Analytics has its own set of merits, there are drawbacks. Many people don't want to continue to feed Google more data - and this trend is growing. Here are some ideas to help you choose the best web analytics solution for you.

Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December, 21 of which were improvements that were specifically new to Google. However, looking through the list, it seems that some of .

If you thought today's Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right. The cartoonist who created The Addams Family has been honored with a Google Doodle on what would have been his 100th birthday. .

With all the new features Google Analytics has been unrolling since version 3 launched in August, the Google Analytics was in need of a new API. Now, developers have it. The Google Analytics Core Reporting API is the new hotness for Go.

A new Google Analytics feature will allow content developers to visualize a lot more than merely website visits. Google realizes that shared content rarely happens from a particular website. Instead, it happens throughout various social networking.

While the ability to color code your calendars has always been a feature of Google Calendar, an update from Google now lets you color code individual events within Calendars. This feature had been on the wish list of many Calendar users for quite some time. Click to read the rest of this post.

Google Instant Previews will now include Adobe Flash objects and other rich content. Previously, Flash components were represented as a little icon in the shape of a puzzle piece. Click to read the rest of this post.

We learned last year that site speed is a ranking factor . Back in March, Google released page speed in Google Developer Tools . Now, Google has released a Site Speed report in Google Analytics. The Site Speed area can only been seen using the new Google Analytics )GA(, and only if you turn it on. You'll find it located under the Content heading. Click to read the rest of this post.

Microsoft CEO Steve Ballmer was on hand and on stage at RIM's annual Blackberry World event. Microsoft's main man announced what Bing called a "new alliance" between the two companies to help their "joint customers" make better decisions. Click to read the rest of this post.

Google has had their share of problems with authorities in Europe regarding data collection practices. Now South Korea has targeted Google for allegedly collecting and storing data against local laws. Specifically, Google is targeting the AdMob division, which handles ads on mobile platforms. Click to read the rest of this post.

If you're noticing something different on Bing Shopping, you're right. With continued emphasis on providing users with tools to make more informed decisions, the Bing Team calls their update a "brand new experience" to help users shop. The new landing page for Bing Shopping combines various content to help lessen search time and improve the shopping experience. Click to read the rest of this post.

Google Doodle logos are popping up in various Google sites around the world. While they are all different, they share a common theme: children. Click to read the rest of this post.