Proctor and Gamble )NYSE:PG( made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, "As we've said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent' In the digital space, with .

First answer, why are you attending an SEO conference? I was asked by Monica Wright, "Why do you, as a pest control guy, come to SEO conferences?" It caught me off guard for a second. How do I sum that up? What do I get out of a SEO conference? Why attend SEO conferences? Understanding why you are there will help you determine what to do at a SEO conference. For me, I attend conferences because I am a pest control guy and I don't know everything about SEO.