YouTube's "Promoted Videos" tool has allowed many marketers to stand out among the thousands upon thousands of videos flooding the web. Keyword-based targeting gives you control over which search terms trigger your video promotion and you only pay only when someone clicks to watch your video. What many people may not be aware of is that when you sign up on YouTube for a Promoted Video account, agree to the Google AdWords Advertising Policies and get accepted,

Here are the 5 reasons why your brand needs customer testimonial videos ' 1.( Increase brand awareness 2.( User generated and peer reviewed content is trusted and influences purchasing intent 3.( Calls to action inspire and motivate consumers to interact with your brand 4.( Reinforces brand loyalty and helps inspire brand advocates 5.

When I started working with Video Optimization and YouTube my curiosity about "added channel features", such as CSS design, caused me to seek out options for branding channels. Initially, I tried to figure out why some YouTube channels had big banners at the top while others did not. After doing some research, I discovered that YouTube channels can be branded by applying for their YouTube Partnership Program.