I have a couple of friends who a few years ago I thought were strange, not strange in a disturbing way but strange in the relationship technology had in their lives. They would sit on the sofa each evening watching TV and each separately engrossed in their own individual laptops. Not only were they watching TV but also leading totally separate lives behind their laptops, barely communicating with each other.
The internet's growth has accelerated over recent years, driven by developments in technology and people's appetite for absorbing and sharing information and entertainment. The vast increases in available content, speed and online touch points mean there is more change than ever for advertisers to keep up to speed with. What drives people online? How does it vary across different markets, and at different times of the day? How does marketing fit in the experience?
