The IABs Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current go-to standard formats for branding at scale such as the MPU. Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.

The IABs Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current go-to standard formats for branding at scale such as the MPU. Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.

Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps involved in gangs, and others swept along for a variety of reasons that social-psychologists will illuminate in the months ahead. Social housing, unemployment,

Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps involved in gangs, and others swept along for a variety of reasons that social-psychologists will illuminate in the months ahead. Social housing, unemployment,

As a Research Manager in the UK advertising industry, figuring out ways to measure and evaluate campaigns is crucial to demonstrating their effectiveness and, therefore, value. Depending on objectives, a campaigns effectiveness could be determined by CTR, brand effects, behavioural actions, likes, its reach..the list goes on. Now, it might be the warmest spring in London since records began, but many brands are already beginning to plan for Christmas 2011,