I've had people ask me why I dislike using Internet Explorer so much. I suppose part of the reason for my distaste is the behaviour Microsoft has displayed in the past and present. Forcing the use of their software has never sat well with me, particularly when the software in question is always so full of holes. Internet Explorer is infamous for bugs, ranging from major security flaws to simple annoyances and everything in between.

Earlier in the week I was going through a Client's AdWords account and saw a reference to PPA pricing. This reminded me of Google's seemingly vanished venture. Back in March of last year, Google AdWords announced the launch of a US only Beta for a new AdSense Network pricing model Called PPA or Pay Per Action. Ostensibly, this would allow ads to be displayed on participating AdSense publishers sites,

PPC )Pay-per-click advertising( has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a large number of potential advertisers who have had no exposure to the world of PPC. After fielding questions from new clients as well as our newest sales representative, I have decided to write an article to explain a few of the basics of what PPC is,