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Author: Tina Kelleher - MSFT


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Heads Up: Anticipated Microsoft Advertising adCenter Reporting Delay on Thursday, March 22nd
Wednesday, March 21, 2012, 20:39:56 GMT by Tina Kelleher - MSFT
Some adCenter users may experience a 2-hour delay in performance reporting starting on March 22nd at 9pm PDT through around 10pm to 2am tonight. Reports are expectedto be running running normally by 11pm PDT, after this 2-hour window has passed.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

SES New York is Next Week: Check Out the Microsoft Advertising adCenter New Features Lab )plus an attendee discount code from Bing( | #SES #SESNY #ppc #sem
Saturday, March 17, 2012, 14:13:55 GMT by Tina Kelleher - MSFT
Heres what weve got lined up for SES New York this year New Features Lab This year the Microsoft adCenter team will be showcasing some of their latest technologies and features at SES New York. This is a great opportunity to hear directly from the adCenter team about their latest platform improvements and how to best utilize them as part of your search strategy in 2012. The session will cover new areas of innovation, best practices,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

SES New York is Next Week: Check Out the Microsoft Advertising adCenter New Features Lab )plus an attendee discount code from Bing( | #SES #SESNY #ppc #sem
Friday, March 16, 2012, 18:40:18 GMT by Tina Kelleher - MSFT
Heres what weve got lined up for SES New York this year New Features Lab This year the Microsoft adCenter team will be showcasing some of their latest technologies and features at SES New York. This is a great opportunity to hear directly from the adCenter team about their latest platform improvements and how to best utilize them as part of your search strategy in 2012. The session will cover new areas of innovation, best practices,
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

What the New Negative Keyword Behavior in Microsoft Advertising adCenter Means for API Users | #ppc #sem
Friday, March 16, 2012, 16:01:22 GMT by Tina Kelleher - MSFT
As we mentioned last month, changes to negative keywords were starting to roll out to all advertisers. As of now, those changes are complete! Negative keywords uploaded at the campaign and ad group level will now be combined to filter traffic, working in tandem with one another. In the past, negative keywords at the ad group level would override those at the campaign level. You'll find more detail on this change over on the adCenter Blog ,
author: Tina Kelleher - MSFT
publisher: adCenter API

Heads Up: System Maintenance on Sunday, March 11th for Microsoft Advertising adCenter
Sunday, March 11, 2012, 07:21:37 GMT by Tina Kelleher - MSFT
On Sunday, March 11, 2012, adCenter and pubCenter will be unavailable from approximately 1:00 PM to 7:00 PM Pacific Daylight Time )PDT( for unplanned system maintenance. Users in all markets will be unable to access adCenter during this time. Please note.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Coding Heads Up: Share of Voice Changes Coming Soon to Microsoft Advertising adCenter API
Friday, March 9, 2012, 20:56:57 GMT by Tina Kelleher - MSFT
In this months release, there are some enhancements planned for Share of Voice reporting that will impact API customers immediately; we want you to know about this now so you can plan accordingly. What You Need to Know New columns will be available in your Account, Campaign and Ad group performance reports to provide more transparency and more actionable information to advertisers overall.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

Stay Current on Your Microsoft Advertising adCenter Knowledge and Get Accredited for Free | #smb #smallbusiness #smallbiz #ppc #sem #training
Thursday, March 8, 2012, 17:42:52 GMT by Tina Kelleher - MSFT
If youve been following along at here at the adCenter Blog, by now youve probably noticed that we typically make at least one announcement about new or updated features each month. As Im usually working on the content to deliver that news to you as it becomes available, youd think Id have a pretty firm grasp on whats new in adCenter. While I do in a general, overview sense, that grasp is probably more tenuous than you might suspect.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

February 2012 #adCenter Desktop Upgrade: A More Streamlined and Simplified Experience #ppc #sem
Wednesday, February 29, 2012, 21:10:20 GMT by Tina Kelleher - MSFT
This months Desktop upgrade is all about enhancing navigation and simplifying bulk editing and data imports. If you didnt upgrade to the latest version when we suggested you do so last week, now is the time; youll need the latest version in order to ensure your campaign imports run smoothly . If you missed the February release post summarizing changes within the adCenter user interface, it's live on the blog now . So, whats new in Desktop?
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

February 2012 adCenter Release: Updates to Device Targeting, Bid and Budget Enhancements
Wednesday, February 29, 2012, 20:54:58 GMT by Tina Kelleher - MSFT
Theres an expression that I first heard during my new employee orientation here at Microsoft thats stuck with me ever since: drinking from the fire hose. That one phrase was the perfect descriptor for what it felt like to sort through all the new-to-Microsoft information from deciphering an endless )and ever-changing( list of acronyms,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

February Release News: Upgrade Your Desktop and a Reporting Delay Heads Up
Thursday, February 23, 2012, 20:54:40 GMT by Tina Kelleher - MSFT
Over the past few weeks, weve made some announcements about changes that are coming soon to Microsoft Advertising adCenter. If youre a Desktop user, please take note that you will need to upgrade to the latest version of the tool in order.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

SMX West: Use Our 10% Off Discount Code, Share Your Thoughts and Enter to Win an XBOX #smx #ppc #sem
Wednesday, February 22, 2012, 19:38:57 GMT by Tina Kelleher - MSFT
SMX West starts next week, are you excited? Having been to a couple of SMX conferences in the past myself, I can say without a doubt that its one of the best out there for online marketers. Theres always a great mix of speakers from across the industry; if you dont walk away from this event feeling like you learned something new, then youre probably ready to be one of the speakers. If youve been following us on Twitter ,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Heads Up: Reporting Delays Expected in Microsoft Advertising adCenter API
Wednesday, February 22, 2012, 01:14:10 GMT by Tina Kelleher - MSFT
Some adCenter API users may experience up to a 2-6 hour delay with API performance reports beginning Thursday February 23 at 8pm PST through between 10pm PST and 2am PST on Friday February 24. Reports are expected to be running normally by 2am PST on Friday, February 24.
author: Tina Kelleher - MSFT
publisher: adCenter API

SMB Bing PPC
Tuesday, February 21, 2012, 01:04:09 GMT by Tina Kelleher - MSFT
Test content to make sure it's showing up in the RSS feed.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

Location Targeting Changes Coming Soon to Microsoft Advertising adCenter
Monday, February 20, 2012, 17:12:36 GMT by Tina Kelleher - MSFT
As Bob Wiley so eloquently put it, There are two kinds of people in this world: those who like Neil Diamond, and those who dont. As a card carrying member of Red Sox Nation whos belted out Sweet Caroline from.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Location Targeting Updates Coming to Microsoft Advertising adCenter API
Monday, February 20, 2012, 17:07:32 GMT by Tina Kelleher - MSFT
If you saw the post on the adCenter Blog about the location targeting updates that are in the process of rolling out, no doubt you have some questions around what this means for the API. If you are using the adCenter API, you can expect the following changes based on the version of the API you use. While it is not required to upgrade to V8 of the adCenter API, please keep in mind that if you use V7: The system will no longer derive Region from the AdGroup.
author: Tina Kelleher - MSFT
publisher: adCenter API

Efficiency Updates Coming Soon to Microsoft Advertising adCenter API
Friday, February 17, 2012, 22:46:25 GMT by Tina Kelleher - MSFT
Although this information was posted to the adCenter Blog, we wanted to make sure API users are aware of the changes that are coming to adCenter as well. Heres a quick summary of the changes that you could start to see as early as mid-February: As always, if you have any questions or comment, feel free to leave them in the comments below, post a thread in our API forum , ping us on Twitter , write on our Facebook wall or join the conversation in our new LinkedIn group,
author: Tina Kelleher - MSFT
publisher: adCenter API

Phishing Tips: How to Protect Your Account and Report Scam Emails #smb #smallbiz
Thursday, February 16, 2012, 19:27:30 GMT by Tina Kelleher - MSFT
Although there is a segment of the population who associate the term phishing with the darlings of the jamband music genre, here in the tech world, it refers to something much more sinister. Given that we recently received some reports of.
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

Phishing Tips: How to Protect Your Account and Report Scam Emails #smb #smallbiz
Thursday, February 16, 2012, 17:13:47 GMT by Tina Kelleher - MSFT
Although there is a segment of the population who associate the term phishing with the darlings of the jamband music genre, here in the tech world, it refers to something much more sinister. Given that we recently received some reports of phishing emails being sent to adCenter users, we wanted to take a minute to make sure youre aware of both the risks and resources available to help protect yourself from the nefarious characters who employ phishing techniques.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

What Every Social Media Manager Loves to Hear: "They Like Us and Listen'" #ppc #ppcchat #smb #smallbiz
Wednesday, February 15, 2012, 16:34:07 GMT by Tina Kelleher - MSFT
If you knew me in person beyond this glowing little box on your desk or in your hand - at some point, you would hear me say, Its all about perspective. Thats pretty much my mantra, because how we perceive the world informs what our own individual reality is and everyone has their unique version of it based largely on the experiences theyve had. When it comes to adCenter,
author: Tina Kelleher - MSFT
publisher: adCenter Advertiser

What Every Social Media Manager Loves to Hear: "They Like Us and Listen'" #ppc #ppcchat #smb #smallbiz
Monday, February 13, 2012, 22:08:39 GMT by Tina Kelleher - MSFT
If you knew me in person beyond this glowing little box on your desk or in your hand - at some point, you would hear me say, Its all about perspective. Thats pretty much my mantra, because how we perceive the world informs what our own individual reality is and everyone has their unique version of it based largely on the experiences theyve had. When it comes to adCenter,
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

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