On Saturday, April 21, 2012, adCenter will be unavailable from approximately 12:00 PM to 2:00 PM PDT for system maintenance. Users in all markets will be unable to access adCenter during this time. Please note that campaigns will continue to run normally and ads will continue to serve. Reporting data is expected to be current by 3:00 PM PDT on Saturday, April 21, 2012. We apologize for any inconvenience. Thank you for your patience.

We are excited to announce the availability of the highly anticipated, next generation, adCenter keyword research and optimization tool, Microsoft Advertising Intelligence v8 )yes, we jumped from v5.6 to v8, it's that good!(. Microsoft Advertising Intelligence )MAI( is a powerful keyword research tool that allows you to build and expand on your keyword list in a familiar Microsoft Office Excel interface.

Once upon a time, the primary method of reaching customers via the internet was through what's called "display" advertising: graphic banners that can contain animated images, audio or video elements. Display advertising options are often part of most.

Although you've seen posts from me go up all of last week, I've actually been on vacation during that time and had those posts lined up to be published while I'm out. The reason I mention that is because being away from home over the past few days, I.

Now that ILM East has wrapped in Boston, we're turning our sights to ad:Tech San Francisco . In addition to our booth in the exhibit hall )#2511... stop by and say "hi!"(, you'll also find Microsoft represented in the speaker line-up. Don't miss Shawn McMichael during the keynote presentation, Zynga, Electronic Arts and Microsoft: Why Budget for Ads in Games Today and Ronette Lawrence speaking during the Measuring Digital ROI session.

Now that ILM East has wrapped in Boston, we're turning our sights to ad:Tech San Francisco . In addition to our booth in the exhibit hall )#2511... stop by and say "hi!"(, you'll also find Microsoft represented in the speaker line-up. Don't miss Shawn.

Every now and again I like to dedicate a post to our newer readers who are just starting to learn about pay-per-click advertising and haven't been following along here at the adCenter Blog for more than a few weeks or months. If you're learning about.

You may have heard before that adCenter offers lower costs-per-click and higher conversions than it's competitors, but those two points aside, what else helps make a compelling argument for adding adCenter to your online advertising strategy? Here's a.

As you've heard me mention once before , I'm originally from the Boston area. As such, I'd feel remiss in my duties if I were to let having BIA/Kelsey's Interactive Local Media )ILM( East conference taking place in Boston pass by without give you all.

Now that spring has officially arrived, what are you doing to prep your travel campaigns for the seasonal spike that comes from warm weather day dreamers looking forward to their next vacations? If you are one of those warm weather day dreamers, there are some great insights and travel planning tips over on the Bing Search Blog , so be sure to check that out before you book anything. For PPC marketers whore running travel related campaigns,

Some adCenter API users may experience a 2-hour delay in performance reporting starting on March 22nd at 9pm PDT through around 10pm to 2am tonight. Reports are expectedto be running running normally by 11pm PDT, after this 2-hour window has passed.

Some adCenter API users may experience a 2-hour delay in performance reporting starting on March 22nd at 9pm PDT through around 10pm to 2am tonight. Reports are expectedto be running running normally by 11pm PDT, after this 2-hour window has passed.

Some adCenter users may experience a 2-hour delay in performance reporting starting on March 22nd at 9pm PDT through around 10pm to 2am tonight. Reports are expectedto be running running normally by 11pm PDT, after this 2-hour window has passed.

Heres what weve got lined up for SES New York this year New Features Lab This year the Microsoft adCenter team will be showcasing some of their latest technologies and features at SES New York. This is a great opportunity to hear directly from the adCenter team about their latest platform improvements and how to best utilize them as part of your search strategy in 2012. The session will cover new areas of innovation, best practices,

Heres what weve got lined up for SES New York this year New Features Lab This year the Microsoft adCenter team will be showcasing some of their latest technologies and features at SES New York. This is a great opportunity to hear directly from the adCenter team about their latest platform improvements and how to best utilize them as part of your search strategy in 2012. The session will cover new areas of innovation, best practices,

As we mentioned last month, changes to negative keywords were starting to roll out to all advertisers. As of now, those changes are complete! Negative keywords uploaded at the campaign and ad group level will now be combined to filter traffic, working in tandem with one another. In the past, negative keywords at the ad group level would override those at the campaign level. You'll find more detail on this change over on the adCenter Blog ,

On Sunday, March 11, 2012, adCenter and pubCenter will be unavailable from approximately 1:00 PM to 7:00 PM Pacific Daylight Time )PDT( for unplanned system maintenance. Users in all markets will be unable to access adCenter during this time. Please note.

In this months release, there are some enhancements planned for Share of Voice reporting that will impact API customers immediately; we want you to know about this now so you can plan accordingly. What You Need to Know New columns will be available in your Account, Campaign and Ad group performance reports to provide more transparency and more actionable information to advertisers overall.

If youve been following along at here at the adCenter Blog, by now youve probably noticed that we typically make at least one announcement about new or updated features each month. As Im usually working on the content to deliver that news to you as it becomes available, youd think Id have a pretty firm grasp on whats new in adCenter. While I do in a general, overview sense, that grasp is probably more tenuous than you might suspect.

This months Desktop upgrade is all about enhancing navigation and simplifying bulk editing and data imports. If you didnt upgrade to the latest version when we suggested you do so last week, now is the time; youll need the latest version in order to ensure your campaign imports run smoothly . If you missed the February release post summarizing changes within the adCenter user interface, it's live on the blog now . So, whats new in Desktop?