During the next week we will be announcing upgrades and improvements to the adCenter API. Below you'll find a quick sneak peek at what is coming so you are able to keep track of the anouncements and leverage the new functionality as you plan your holiday campaigns. Much of our focus this year has been around improving the adCenter experience through building features to help you unlock more volume through an engaged audience on Yahoo! Search and Bing marketplace.

During the next week, we will be announcing some major upgrades and improvements to adCenter. In order to help you keep track of the announcements and in doing so, take advantage of the new features as you plan your holiday campaigns, heres a quick sneak peek at whats coming. Much of our focus this year has been around improving your adCenter experience, both on the web as well as within the Desktop,

During the next week we will be announcing upgrades and improvements to the adCenter API. Below you'll find a quick sneak peek at what is coming so you are able to keep track of the announcements and leverage the new functionality as you plan your holiday campaigns. Much of our focus this year has been around improving the adCenter experience through building features to help you unlock more volume through an engaged audience on Yahoo! Search and Bing marketplace.

Some adCenter API users may experience up to a 8-12 hour delay with API performance reports beginning Tuesday November 01, 2011 at 9:00 PM PDT through 9:00 AM PDT Wednesday November 2nd. Reports are expected to be running normally by November 2, 2011 9:00 AM PDT. If you have any questions or concerns, visit the API forum .

Did you know that some of the most common questions asked of our support staff has to do with helping advertisers verify that their ads are live and running on adCenter? While you could try different searches on Bing to locate your ads, there is an easier way. The Ad Preview Tool lets you quickly confirm that your search ad is showing up correctly on Bing through Microsoft Advertising adCenter online.

If you missed the post on the adCenter Blog last week, this is just a quick heads up that the API, the adCenter UI and the Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run normally and your ads will continue to serve. We apologize for any inconvenience.

In an effort to make it easier for you to identify and act upon opportunities to improve your campaign performance, were excited to announce the new Optimizer Service, now available via the adCenter API. With this new feature, you can use operations to identify campaigns that have paused or will soon pause because of budget limitations. Additionally, you can also get easy-to-implement budget recommendations for your campaigns.

Whether youre a search engine advertising newbie or a veteran whos never used adCenter before, the QuickLaunch program can help set you up for success. If you havent heard of it before, QuickLaunch is a one-time, free service for new advertisers where youll receive help from an online marketing expert to improve your adCenter account. Your search specialist will work with you to help get your campaigns created, uploaded and performing to their full potential.

If youve been running search ads for some time, you probably feel pretty comfortable with the ins and outs of campaign maintenance and optimization. You know which key performance indicators )KPIs( to keep an eye on, you know which levels to tweak when you notice that the competition is gaining on you and you have a decent idea what kind of traffic you can expect for your keyword list. Now that youve settled into that comfort zone of campaign management,

For most business owners, the approaching holiday season means a greater portion of their time is spent servicing customers, which also means less time to focus on creating, refining and optimizing pay-per-click )PPC( campaigns . If spending some time on your online marketing efforts keeps getting pushed further and further down on your priority list,

If you missed the post on the adCenter Blog last week, this is just a quick heads up that the API, the adCenter UI and the Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run normally and your ads will continue to serve. We apologize for any inconvenience.

In an effort to make it easier for you to identify and act upon opportunities to improve your campaign performance, were excited to announce the new Optimizer Service, now available via the adCenter API. With this new feature, you can use operations to identify campaigns that have paused or will soon pause because of budget limitations. Additionally, you can also get easy-to-implement budget recommendations for your campaigns.

On Saturday, October 8, 2011, adCenter will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue.

On Saturday, October 8, 2011, adCenter will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run normally and your ads will continue to serve. We apologize for any inconvenience.

As youve seen in previous posts here on the API Blog, Microsoft Advertising adCenter API Version 6 will sunset as of today, September 30th. After today, Microsoft will end support of Version 6 in the Sandbox and Production environments. If you are still using adCenter API Version 6, your ads and campaigns will continue to run, but you will no longer be able to manage your campaigns using the Version 6 services. If you havent already upgraded to a newer version,

The difference between managing your campaigns via adCenter on the web versus using the adCenter Desktop is akin to the difference between doing long division by hand versus using a calculator. Sure, both get the job done, but one of them is far faster and a more efficient use of your time. Speaking of efficiency, thats what this months adCenter Desktop upgrade is all about: saving you time.

The difference between managing your campaigns via adCenter on the web versus using the adCenter Desktop is akin to the difference between doing long division by hand versus using a calculator. Sure, both get the job done, but one of them is far faster and a more efficient use of your time. Speaking of efficiency, thats what this months adCenter Desktop upgrade is all about: saving you time.

We recently published a post giving you a glimpse at what's in store in this month's adCenter upgrade - we're happy to announce that these updates are now live. If you missed that original post , here are the details on what's included in the September.

If this post looks familiar, it's because you saw it about a month ago when we first made the announcement that adCenter API Version 6 will no longer be supported in the Sandbox or Production environments as of September 30th, 2011. If you are still running adCenter API Version 6, we recommend that you begin upgrading as soon as possible to give yourself time to be code complete before the 30th arrives.

Ever wonder what happens after you submit your adCenter feedback and feature requests ? Its a cyclical process that starts with you letting us know what you want. From there, our Customer and Partner Experience group )if youre at SMX, you.