As the SEO industry has slowly evolved over the past five years in response to Google's aggressive initiatives to combat web spam )and those looking to game the system( in order to produce the most relevant results for user queries, SEO's have recently needed to make the choice between Generation X )Black-Hat( strategies played by .

Facebook recently opened itself to the public while the Alibaba Group )featured in New York Times( may have plans to put itself back in private holding. The Chinese company has long been shouting at Yahoo )its American partner( regarding buying back the former's shares )Yahoo owns 40% stock in Alibaba(. Those discussions grew sour on [...] The post Alibaba Wants Subsidiary Private but All Businesses Open to Consumer Interests appeared first on Search Engine Journal .

For the past several years, rich content has been on the rise, and Google subsidiary, YouTube, has remained the undisputed leader of online video sharing. Currently, the site controls approximately 43 percent of the Internet video market. Additionally, in universal search results, YouTube uploads account for more than 50 percent of all rich content that .

I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we'll use The Daily Show as an example. Now this is Jon Stewart's show )or his blog(. People tune in primarily to listen to his commentary )his blog posts(. However, in addition to his .

Every social media site has its own unique theme that captivates online audiences in different ways. With the various new social media sites that emerge by what feels like the second, some wonder how people can spend so much time on all of the sites, but that's beside the point. The latest social media site .

Like most online marketers, I'm always on the lookout for new tips and tricks. I'm confident in my own theories, but in order to stay on the cutting edge of an ever-changing industry, we need to consider what others are saying. However, I must admit that I never imagined one of those other people would .

The ways in which companies and their leadership engage with their customers and other various members of the public is always evolving. New ways for outreach have brought more opportunities for information exchange, feedback gathering, and industry education all with positive branding, exposure, and authority-boosting impacts. Social media, guest blogging, white papers, and videos have .

As the world's preeminent search brand, Google is largely viewed by the Internet community as a pioneer. Not only did the company re-define the way that Web search works in its infancy, but its innovative algorithm has changed often and is now targeting an all-too-familiar adversary: Spam. The Penguin Update, which initially debuted in April, .

Forget about the Facebook IPO fumbling. Consider Facebook's lethargic race toward the front of the mobile lines. The uneventful IPO may cause lost investor fervor; but some game-producing brands' interests in Facebook have already been waning. Let's peer at Facebook's friendship with CrowdStar Inc., an app development team. CrowdStar was developing games for the social .

Zuckerberg moves almost as fast as you can say "hoodie." While we were feasting our eyes on the media's fascination regarding Mark's choice in clothing, Facebook donned itself in two more acquisitions. I say 'more,' in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. .

Pick a concern, any concern. That's what some Yahoo internal minds could be thinking about the brand's present state of affairs. Where could the trail of anxiety begin? How about at the notion of trailing another search engine with a silly name )Well, many do.( for years? Then let's pour on the fact that the .

A new bill proposed by Eliot Engel )NY-D( and Jan Schakowsky )IL-D( known as the "Social Networking Online Protection Act" is the first legislation in Congress that addresses the practice of pre-employment Facebook screenings and is intended to make the practice itself an illegal act. Should SNOPA be signed into law, it would outright ban .

What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up your stock, gaining more leverage and money within a respective space? Alpha, big-boy personalities don't always play well. Sometimes they clash in an attempt to spread respective feathers. Have you heard? Facebook .

We )the people of online marketing( are in a good position. We're online each day; so, it may be hard to notice that more businesses are 'joining' us. Additionally, online is our turf; businesses need our help for better integration and begetting exposure. Cheers for us! As our industry becomes more popular and championed by .

Google recently ogled at a plethora of new patents; so, it's likely its competitors will follow suit, as Microsoft has done on Monday, purchasing more than 800 patents from AOL. As the New York Times article instructs, the $1.3 million-dollar pursuit of patents seems commonplace amidst the modern-day Web setting. Chasing and claiming tech patents .

If you opened the printed paper of the New York Times' business section on Saturday, your vision was breached with copious news of Internet hacking. One story focused on a MasterCard and Visa data breach while another focused on how the Internet engineers prepare for an incipient attack, whether those posing the threat are 'for .

Success suits those who attain it. Imagine what Google Inc views look like. It's likely you'd get pretty comfortable peering from the top. Times must change. Change is often embraced by the masses; however, the already elite enjoy the standing penthouse views. The digital age is here and continues its evolution. If Google wants to .

Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web .

Startups have to learn to walk before running toward success. Take a quick perusal of the Web; you'll find an endless supply of tips and suggestions about Facebook, enough to make Mark Zuckerberg blush. However, sometimes it's popular to go against the grain. Afterall, is Facebook such a great investment of time and money? Some .

Have you considered the unfortunate event of identity theft? A Washington Post article directs attention to a recent report; 36 million people experienced 'breaches' in 2011. A security breach doesn't guarantee someone adopts your identity; but, it's not a great situation to be in: "Those who suffer data breaches are 9.5 times more likely to be .