MicroStrategy's Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their "Holy Grail of Marketing" session by addressing what he meant by: "Is the end of advertising as we know it near?" Assuaging all fears that advertising itself was nearing its end )to the relief of all involved(, he simply proposed that perhaps advertising as we've known it could soon be ending. Wait, what!? No more spamming and over saturation? How will I know what to BUY!