Christmas is nearly upon us and increasingly shoppers are choosing to avoid the crowds )and the cold( of the high street and instead, do their shopping online. Its been an interesting year for technology, with e-readers such as Amazons Kindle becoming ever more popular, Nokia unveiling their new smartphone offering with the Windows Phone 7.5 Mango operating system, and Apple continuing their dominance of tech with their latest wave of new iPods and iPads. Many of us will.

Last week we showed you how to avoid common mistakes when setting up your adCenter campaigns and how best to use distribution settings. This week were following on from this, with a best practice guide on avoiding negative keyword conflicts to ensure your ads get maximum coverage. For a background on how adCenter negatives compare to other search engines,

When you create and upload your search campaigns you want to be sure that your ads appear as soon as possible, to help with this there are several checks that you can do before uploading content. These simple checks will ensure your ads appear correctly first time so you can start getting traffic to your site with right away. Distribution Settings There are several different ways of controlling who sees your ads. You can select which country,

In last weeks Introduction to adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week Im going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer and used offline. adCenter Desktop is great for managing campaigns in bulk, meaning you can make edits to multiple items at once.

In last weeks Introduction to adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week Im going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer and used offline. adCenter Desktop is great for managing campaigns in bulk, meaning you can make edits to multiple items at once.

If youve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the features offered by Bing . Were now going to run you through Microsoft adCenter which is the main tool that youll use to manage your campaigns, ad groups, ads and keywords. adCenter can be accessed in two ways: using your web browser or by using the adCenter desktop application.