Posted by Tom_C This week saw a few momentous events of which I'll name two. The election and SMX London . The election seems to have been covered in a few other places so I'm going to focus on SMX. It was a pretty awesome venue and a lot of fun. Here's a picture of me, Jay, Rob and Wiep sitting on the linkbuilding panel being dwarfed by Lyndon's lemon-coloured presentation.

Posted by Tom_C So this weekend I had a bit of free time so I decided to learn how to play Go )narrowly beating chess I might add(. Now as anyone who's familiar with Go will know, it will probably take me more than a weekend to learn how to play but still, you have to start somewhere right!? Of course, being an internet junkie one of the first things I did was Google around to find some information online about Go.

Posted by Tom_C I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online , which while I enjoyed didn't touch on any of the SEO failings of these companies.

Posted by Tom_C So I recently turned 25 and figured that officially makes me old enough to write a 'how things were' post. I'll try and avoid using )key(phrases like "in my day", "the good old days" or " we lived for three months in a rolled up newspaper in a septic tank "... Back when I first started doing SEO I remember when you'd change a client's site )probably to look slightly more spammy than it does now( and await the results nervously,

Posted by Tom_C An alternative title for this would be "Tom's headsmacking linkbuilding tip #1" but I'm not sure this will be a whole series so I'm going to play it safe with a title which doesn't force me to come up with these ideas on a regular basis. I know, I'm lazy. Bite me! Talking of being lazy - I'm always looking for ways to jumpstart linkbuilding campaigns and cut corners and if my knowledge of the human race is accurate then the rest of you are too .

Posted by Tom_C There's been a fair amount of buzz recently about online reputation management and how to do it recently but one thing I don't think anyone has really discussed is how a negative reputation can manifest itself online. After all, not all negative reputations are created equal. Sometimes it's a page that looks innocuous but contains mildly negative negative things once you click through or sometimes it's a page ranking 3rd calling you a C**T .

Posted by Tom_C Before I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things online.... Again! Before I launch into what analytics spam is, first I'll give you a really quick run-down of how a Javascript-based analytics system works.