Time for a quick pop quiz ' What percentage of online shoppers are from the United States ? Better yet, what percentage of online shoppers speak English ? 90%? 80%? Surely at least 75%, right? Nope. This might shock you, but according to J.P. Morgan " reporting for the Department of Commerce " only 27% of online shoppers speak English . By neglecting to communicate with the rest of the non English-speaking world, you're costing yourself a mountain of money.