In my recent article on SEJ about Google PageRank I suggested that a new formula could be in action. The article has gone big on Twitter and LinkedIn, with hundreds of shares. And from some comments, it looks like many people accepted it for a fact. Now I hate to break it but I have to admit that I was most probably wrong. So I need to write this follow-up article to prevent yet another SEO myth from spreading.

cc licensed flickr photo shared by toprankonlinemarketing The vast majority of website owners seem to be obsessed with PageRank. It was one of the heaviest ranking factors in the original Google algorithm, and the fame persists. I must admit that I also find it hard to ignore the single most visible feedback figure presented by Google. Google has been worried about all the unnatural link spam that results from this. They emphasized that they used about 200 ranking factors,

Ten years ago, if you wanted to achieve success in online business, you had to learn some technical stuff: HTML editing, scripting, FTP, numerous software tools. For SEO, you had to learn all the tags, fine-tune them manually, analyze on-page factors like keyword density. Now, with WordPress and other excellent free tools, creating and managing websites is trivial, and the main things you need for SEO are good content and quality links. If you are a good writer,

Every webmaster knows that you need a lot of links pointing to your website in order to get some traffic. Some of it comes directly through the links, and some results from improved search engine rankings. There are literally dozens of ways to find and negotiate new links to your website. Unfortunately, not all of them are equally productive, and most of them are very laborious and time-consuming. So, it is hard for a webmaster to find a truly efficient mix of methods.