As many webmasters and website owners by now know, sometime around October 21st Google changed how they ranked search results. This change, or possibly changes, caused the traffic to some sites to drop by as much as 80%. The Google Webmaster Forums are alive with questions about what happened, and how webmasters should react )for examples see here , here , and here (. At Alexa we can confirm that this wasn't something isolated to a few websites,

For those of you using the Gregorian calendar, Happy New Year! It has been an amazing year for us here at Alexa, one that has brought with it a large number of improvements. I thought I would take some time to cover some of the more exciting ones, in no particular order. A New Website Probably the biggest and most visible change was the new Alexa website. Our old website was fine, of course, but the time had come for an updated look.

If you use Twitter or Facebook , then we have something cool for you. I am happy to announce that we have released a new version of the Alexa Toolbar for Firefox . This new version supports an improved site stats button, and gives you direct access to both Twitter and Facebook while you browse. Getting the Buttons If you want to try the new buttons, the first thing you need to do is install or upgrade to the latest version of the Firefox toolbar. If you use IE don't worry,