Understanding a person's intent when searching on the web is critical to the quality of search results offered and at Yahoo! Search, the science team is constantly working to refine our technology and provide people with more relevant answers, not links , to their search query. Recently, Yahoo! Search scientists built a new search platform from the ground up with machine learning technology that improves Yahoo!'s vertical intent triggering system and, as a result,

Searches this week on Yahoo! for " March Madness brackets " are up 320% and searches for " March Madness " are up 200%. When tracking your favorite team and keeping up with your tournament bracket, you can turn to Yahoo! for your search needs. More than a thousand NCAA March Madness related searches will trigger a module on top of the Yahoo! search results page with real-time stats on the tournament, with scores, schedules, rankings and news. Until the games begin,

To say that mobile is the direction users are going in is an understatement. According to Bernstein Research, mobile queries will eclipse PC query volume in 2015. Earlier this week at SMX West , I presented how Yahoo! Search is using mobile landing pages to deliver on its vision of "Answers, Not Links" and provide a compelling experience on mobile. Here are some key points from my presentation during the panel,

Twilight's on its final run. Harry Potter has flown out of the theaters. What's next? The Hunger Games. And, people are scouring Yahoo! for anything they can find out about the upcoming movie. Did you know?: Of the total searches on Yahoo! this year )past 365( for The Hunger Games, Twilight Breaking Dawn: Part I, and Harry Potter and the Deathly Hallows, Part II, The Hunger Games has gotten 42% of the total number of searches. People often say,

Yahoo!'s Search Data and Movie Expert Reveal Which Oscar Nominees Are Movie-goers' Favorites and the Academy's Favorites The Academy Awards are upon us and Yahoo! has collected data for the most popular nominee-related searches executed from January 1st to February 5th, 2012. Kicking off the data with Best Picture, 'War Horse' was the top searched Best Picture nominee on Yahoo!, with 80% more searches than the #2 ranked best film contender, 'The Artist.

As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year! Yahoo! searches this week for " Indianapolis Super Bowl 2012 " are up 1,743%. Who Will Win? If online searches were an indicator of who might win this year's Super Bowl, the Patriots would come out on top - the New England Patriots had 50% more searches this year on Yahoo! compared to the New York Giants. Brady vs.

As all of you know, the mobile space moves incredibly fast. Our users are changing, and their needs are changing. New devices and new technologies are coming to market seemingly every day, not to mention the rate at which app stores are growing. All of us are looking for the freshest, most interesting apps and content all day, every day. At Yahoo!, we're focused on creating deeply personal digital experiences and there's no doubt that one of the biggest,

The "iPhone" was the top searched term in 2011 " will this year's Macworld reveal yet another spell-binding tech game changer that propels Apple to the top of searches in 2012? As you consider stories focused on the news that comes out of this year's Macworld, we wanted to share a few tidbits about what people are searching for online related to this year's show. So, what is captivating the attention of Apple addicts and pushing them toward Yahoo!

Since the start of the Internet, Yahoo! has been dedicated to transforming online search, and continues to focus on what's next. We believe the next three to five years in search are going to inspire a dramatically different experience designed for an even more inquisitive and information-thirsty users. [Photo: Yahoo! Homepage circa 1995] With more interactive ways to consume content in the form of images, videos, apps, music, social media feeds, maps and shopping,

Top searched diets on Yahoo! in the past 7 days: 1. Atkins diet 2. HCG diet 3. Paleo diet 4. Low Carb diet 5. Pink Method diet 6. 17 day diet 7. Dukan diet 8. Cabbage Soup diet 9. Vegan diet 10. Dr. Oz diet Interesting diet trends on Yahoo!: · Searches on Yahoo! for "weight loss plans" are up 12749% this week o 73% of searches come from females this week · 17 day diet plan searches are up 915% on Yahoo! this week · Lemonade diet searches are up 856% on Yahoo!

As the premier digital media company, Yahoo! publishes tons of content every day. In addition to publishing it, we do a lot of work behind the scenes to analyze and understand that content in a scalable and algorithmic way. Today we're pleased to open up our content analysis technology to the world to help developers build their own fantastic experiences for their sites and users. The newly launched Yahoo! Content Analysis service replaces Yahoo!

From gift ideas and holidays songs to Christmas trees and Menorah's, the holiday season is in full swing and people across the country are turning to Yahoo! to make their winter wonderland even more spectacular. Hot Holiday Searches on Yahoo!: Big Screen vs. Small Screen: Whether it's the hottest new Christmas movie or catching the stop motion animation of Rudolph on television,

Boss.yahoo.com launches with new offerings for site owners, developers and publishers; Yahoo! unveils new updates for the BOSS API When launched, Yahoo! Search BOSS, offered developers a search API with the power, simplicity, and flexibility demanded by the marketplace. Yahoo!'s BOSS API currently enables thousands of customers with "Search as a Service," used in a wide variety of online applications. The BOSS API was just the beginning. Today,

We are introducing two new, important features today on Yahoo! Image search to help users get the best out of searching for photos online. Yahoo! Image Search now provides the ability to share any image through Facebook and Twitter. By clicking on the image from the search results page, users can browse effortlessly through full-size images via the desktop browser and share with their preferred network of family and friends. In addition to social sharing,

iPhone takes the top spot in 2011; Casey Anthony pled her way onto the list; Kim Kardashian joins the list again; and Osama bin Laden's death captivated the world Today Yahoo! Inc. announced the 10 th anniversary edition of its Year in Review ) yearinreview.yahoo.com (, the highly-anticipated annual look-back that identifies the top stories and trends of the year based on nearly 700 million monthly unique visitors* activity on the network and billions of consumer searches.

We have released an update to the Yahoo! Search App for iPhone and iPod touch, available now for download on the App Store. We've done a major overhaul to bring the familiar browser experience we all know and love on the iPhone and iPod touch, along with many new features that will enhance searching on the go! Let's take a stroll through what's new within the app: Local Tabs: Use the top navigation box to quickly find nearby bars, restaurants,

With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools . Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Site Explorer services will not be available from November 21, 2011.

From "Butterball turkey coupons" to "craft ideas for kids," people are heading to Yahoo! for all things Thanksgiving related. For great Thanksgiving recipes ideas, be sure to check out Yahoo! Recipe Search at recipes.search.yahoo.com. Thanksgiving Feast To get Thanksgiving started off right, people are taking the time to assure the feast they prepare for friends and family is top notch.

We're pleased to announce that our new E-Commerce Site Search went live on Yahoo! Small Business recently. E-Commerce, in general, represents a growth area with online retail sales growing at over 17% )1( while still accounting for less than 5% of the overall retail sales in the US. And Yahoo! Small Business represents a significant chunk of this E-Commerce industry with billions of dollars in sales through its merchant network of tens of thousands of online stores. Yahoo!

Today, we are excited to present new Yahoo! Search experiences - just in time for the holidays! We are introducing rich, interactive results right on top of the search results page for recipes, shopping and entertainment searches. And as you plan your Thanksgiving and holiday meals, we are providing you with a new Recipe Search, a tab on the search results page or available at recipes.search.yahoo.com.