Having created an adCenter account and set up campaigns with ad groups, keywords and text ads, Shahs Cars is now well on its way to become a roaring success in the online marketplace. The purpose of this blog post is to discuss what to do now once your account is live. In Charlies previous post, Pay Per Click )PPC( for SMB Part 11 - Understanding All Of The Key Performance Indicators & Reports , we learnt how the performance of your account is tracked and measured.
