I like simple, flexible tools that help make day-to-day work a little bit easierand free is always good. Microsoft Advertising Intelligence )MAI(, an Excel Add-in, is one of them. This tool can help you research keywords so you can optimize your campaign's performance. What I like most about MAI is I can run short, specific queries for quick slices of data or larger, more complex queries, depending on what I need. To start,

This month, were excited to promote the release of the Media Console mini * an application of the Atlas Media Console that you can download to your Windows 7 phone. This mobile app was developed and released by a passionate and motivated Atlas developer. While were not officially releasing it under our suite of Atlas products, we love this app because it showcases what can be done leveraging our APIs, and the value and efficiency it delivers to our clients.

Were excited to announce a couple new releases this past week. Audience Sharing In Atlas Media Console, our Audience Messaging beta users )see details below( can use the new Audience Sharing feature to: 1.Share and copy audiences both within and across different advertisers giving users greater control and flexibility in targeting. 2.Execute deeper strategies. For example, advertisers can apply audience-level frequency capping across media plans,

In recent months, weve interviewed Microsoft employees working in Atlas Customer Service & Support )EMEA( and Atlas Asia Pacific )APAC( Sales . Now well take you behind the scenes to the Atlas Engineering team. In an interview with program manager Gordon Scott, we get a closer look at the world of Atlas application programming interfaces )APIs(. Gordon, how long have you been working as an Atlas program manager and, specifically, on the Atlas APIs?

Thanks to everyone who joined us last Thursday, January 27 th , for our Atlas Product Update Webinar . The webinar was jam-packed with progress reports on our latest Atlas offerings. The key takeaway from the meeting is: our digital advertising industry is changing, and Atlas is responding with leading-edge solutions . Some of the hottest trends were noticing are audience buying , flexibility and choice , data and analytics , and efficiency .

Please join us for a webinar from 10:00 A.M. to 11:00 A.M. )Pacific Standard Time(, on Thursday, January 27 th , as we review the details of our Winter 2010-2011 release of Atlas products. Contact your Atlas account manager to receive the detailed invitation. Atlas Product Marketing will host this one-hour webinar that will cover recent Atlas product releases,

This week, we spoke with Dani Schuchman , a supportability program manager in the Atlas London office, to get a closer look at the Atlas Customer Service & Support team for Europe, the Middle East, and Africa )EMEA(. Dani, how long have you been working in Atlas Customer Service & Support )EMEA(? I joined Atlas in March 2008, just a few weeks before fully becoming a part of Microsoft. Where did you work before joining Atlas Customer Service & Support )EMEA(?

By now you should know all the great reasons for working with extended action tags. Remember ? You can monitor factors of your advertising campaignlike revenueto measure your return on investment )ROI(, track non-quantitative categories that make sense to you, and then pull reports on all this data. So, lets get started. First, youll need to contact your Atlas representative to set up an additional contract rider for creating extended action tags.

Hi again, everyone. Were moving right along in this blog series on action tags. In the last post, I showed you how to create an action tag. And, yes, at the end, I said Id cover how to create an extended action tag. But, come to think of it, I need to tell you first why you should care about extended action tags.

In my previous post, I talked about the benefits of using action tags. You can track how many people visit your website's home page, searched for something, and finally purchased. You can also track metric or category data, pass that information to Media Console for advanced reporting, let publisher networks 'piggyback' on action tags, and share action tags. Doing all this is much easier than it sounds. While each of these workflows requires additional code in the action tag,