Data is a HOT topic. Its a subject thats getting much coverage from all sides, and throughout Europe its difficult to find an industry event where the subject doesnt crop up. Data is the raw material that has fuelled the growth in our industry, most recently driving the evolution of the brave new media trading world. Real time bidding platforms, exchanges and all the wonderful targeting technologies out there are all ultimately powered by data.

The media network has taken a battering of late, but whats new. Since their inception networks have had the finger pointed at them for their cowboy tactics, high margins, cookie bombing, dogey inventory youve read the stories. Now its the advent of new technologies and trading models; Agency Trading Desks, Data Management Platforms )DMPs(, Demand Side Platforms )DSPs(, Exchanges & Supply Side Platforms )SSPs( that are set to undermine the network business.

The media network has taken a battering of late, but whats new. Since their inception networks have had the finger pointed at them for their cowboy tactics, high margins, cookie bombing, dogey inventory youve read the stories. Now its the advent of new technologies and trading models; Agency Trading Desks, Data Management Platforms )DMPs(, Demand Side Platforms )DSPs(, Exchanges & Supply Side Platforms )SSPs( that are set to undermine the network business.

In the rapidly evolving world of digital media, Microsoft is focused on helping our clients navigate the complex and increasingly technology and data led space. We do this through delivering market leading media solutions either with our own proprietary technology and tools or through partnerships. Today, after a long a rigorous evaluation process,

Last week ExchangeWire ran their 2 nd industry event, The Data Economy at the Young Vic Theatre in London. The focus of the day was to shed some much needed light on how we drive towards a data economy, and we all listened keenly for guidance on how best to untangle the value data holds. Here are some highlights: - Steven Filler of Collective emphasising the importance of a campaigns creative, explaining that cleverly targeted creative should also be engaging.