Posted by aimClear Intro from Rebecca: Marty Weintraub from aimClear wrote a guest post for us. Here it is, in typical Marty fashion: After my very slightly infamous SMX Advanced "Give It Up" presentation included the "Soy Candle" approach to extending powerful social media profiles to the advantage of SEO ) download .ppt here (, I had the pleasure of chatting up the tactic with Matt Cutts, Google's anti-spam officer.