Posted by Emily Whitchurch It's that time of year again & to get the season of good will off to an exciting start, we are delighted to announce our gift to you. The launch of the AdWords iGoogle Retail Tips. If you are an online marketer, a media agency or simply want to learn more about successful AdWords marketing specifically for the UK Retail industry, then this is the place for you.

Posted by Emily Whitchurch A visitor to your landing page decides whether or not to stay within 8 seconds and as many as 50% of users will leave your page after just one glance. Increase landing page conversion rates by incorporating our LPO best practices: 1. Make a lasting first impression -Avoid using home pages or all-inclusive, multipurpose landing pages. Create a specific landing page for every ad and paid search term,