Result 1 - 20 of about 326
comScore Launches Ad Metrix Service in Brazil to Provide Competitive Intelligence for Online Display Advertising
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of comScore Ad Metrix in Brazil. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along with traditional advertising metrics such as reach/frequency and GRPs. In December 2011, 62.
author: comScore
publisher: comScore
comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Ago
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S.
author: comScore
publisher: comScore
comScore Reports December 2011 U.S. Mobile Subscriber Market Share
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.
author: comScore
publisher: comScore
Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users,
author: comScore
publisher: comScore
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
A groundbreaking study from Accenture )NYSE: ACN(, comScore, Inc. )NASDAQ: SCOR(, and dunnhumbyUSA aimed at helping consumer packaged goods )CPG( marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded,
author: comScore
publisher: comScore
comScore Releases Report, "Next-Generation Strategies for Advertising to Millennials"
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials' responses to different types of advertising, including TV and digital, compared to older generations,
author: comScore
publisher: comScore
comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this announcement, management will host a conference call and webcast on Tuesday, February 14 at 8:30 a.m. )ET( to discuss the Company's financial results.
author: comScore
publisher: comScore
comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2011
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2011 based on data from the comScore Media Metrix service. The holiday shopping season continued its momentum into December, propelling Retail and Shipping sites to annual highs. Among the top-gaining retail categories for the month were Movies, Jewelry/Luxury Goods/Accessories and Flowers/Gifts/Greetings,
author: comScore
publisher: comScore
comScore and Telefónica Germany Announce Results of 'Connected Europe' Study at DLD Conference
comScore, Inc. )NASDAQ: SCOR( and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD )Digital Life Design( conference in Munich. To download a complimentary copy of the report, Connected Europe, please visit: http://www.comscore.
author: comScore
publisher: comScore
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites,
author: comScore
publisher: comScore
comScore Introduces Validated Campaign Essentials⢠)vCE(, a Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials⢠)vCE( product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions,
author: comScore
publisher: comScore
Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors - representing an increase of 192 percent in the past twelve months - to surpass Orkut as the leading social networking destination in the market.
author: comScore
publisher: comScore
comScore Releases December 2011 U.S. Online Video Rankings
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos.
author: comScore
publisher: comScore
comScore Releases December 2011 U.S. Search Engine Rankings
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 65.9 percent of search queries conducted.
author: comScore
publisher: comScore
U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, Up 15 Percent vs. Year Ago
comScore )NASDAQ : SCOR(, a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November - December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time record for the season. Ten individual shopping days this season surpassed $1 billion in spending, led by Cyber Monday - which ranked #1 for the second consecutive year - at $1.25 billion.
author: comScore
publisher: comScore
comScore Reports November 2011 U.S. Mobile Subscriber Market Share
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to capture share in the smartphone market to reach 46.
author: comScore
publisher: comScore
Final Christmas Push Propels U.S. Online Holiday Spending to $35.3 Billion, Up 15 Percent Versus Last Year
comScore )NASDAQ : SCOR(, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November - December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week )ending Dec. 25( witnessed $2.8 billion in spending, an increase of 16 percent versus the corresponding week last year.
author: comScore
publisher: comScore
comScore Media Metrix Ranks Top 50 U.S. Web Properties for November 2011
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for November 2011 based on data from the comScore Media Metrix service. Millions of Americans began their holiday shopping in November, driving most of the Web activity during the month. Among the top-gaining retail categories were Toys, Consumer Electronics and Mall sites,
author: comScore
publisher: comScore
Tablets Account for Nearly 40 Percent of Non-Computer Web Traffic in Brazil and Colombia
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its latest report on connected device usage in Latin America from comScore Device Essentials. The report found that non-computer devices )including mobile phones, tablets, and other connected devices( accounted for an average of 2.6 percent of all web browsing activity across the 10 Latin American markets included in the study. When looking at non-computer traffic,
author: comScore
publisher: comScore
Online Shopping Takes Off in India: Retail Web Audience Grows 18 Percent in the Past Year
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released a report on visitation to the top Retail and Coupon sites in India based on data from its comScore Media Metrix service. The report found that nearly 60 percent of online users in India visited a Retail site in November 2011, with the number of online shoppers increasing 18 percent in the past year. The report also found that Coupon sites are rapidly gaining in popularity, with 16.
author: comScore
publisher: comScore
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