New Yahoo! e-magazine answers marketers' top questions Have you checked out the Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine yet? It features our most popular research studies from 2011, as well as a sneak peek at what we'll address in 2012. Here are a few more examples of the types of insights you can download from the e-magazine,

Check out tips from our new Yahoo! e-magazine The Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine features advice from our most popular research studies from 2011 for targeting key audiences and improving ROI. Here's another sampling of the kinds of tips you'll get from studies including "Marketing to Moms Online" and "Digital Dads": Research : Forty seven percent of moms' time online is spent on communications, and another 50% is spent on content,

Make a mess, take a risk and other insights on creativity Energy was high, music was pumping, and the creativity was flowing at the day-long ANA Creativity Conference, sponsored by Yahoo!, on Wednesday in New York City. We heard several themes repeated throughout the day. Here are the top five takeaways from the event for marketers. 1. Failure is a requirement for success "If you aren't failing in innovation you're not pushing it far enough," said Debra Sandler,

New Yahoo! Insights e-magazine answers marketers' top questions The Yahoo! Insights 2011 Wrap-up and 2012 Outlook e-magazine features our most popular research studies from 2011. Here's a sampling of some of the insights you'll get from studies like the Yahoo! Mobile Internet Whitepaper and the Phase 2 of Online Video study: Research : Half of consumers claim they purchase an item after researching it on their mobile phone,

Notable quotables from the 2011 ANA Creativity Pre-Conference It may have been drizzling in Manhattan, but the weather didn't keep the creative juices from flowing at the Tuesday afternoon's ANA Creativity Pre-Conference, presented by Yahoo!. A roomful of creatives"the dead giveaways were the chunky eyeglasses,

Yahoo! study uncovers what shoppers want most from online ads Yahoo's recent Holiday Shopping Intentions study found that half of consumers say they'll use the Internet to research holiday purchases more this year versus last. So what do these consumers want from brands online? Find out what Yahoo! researchers uncovered after the jump. Shoppers expect online advertising to connect them with ideas, key sales information and reminders.

Yahoo! researchers reveal key differences across minority groups With ethnic minorities in the U.S. now representing $2.5 trillion in buying power, brands are becoming increasingly fluent in multicultural marketing. In fact, at a recent ANA Conference, marketers from Pepsico, Home Depot, Miller Coors and Walmart revealed why appealing to ethnic consumers is key to future growth . To help marketers better understand African-American, Asian/Pacific Islander,

Yahoo!'s EVP of the Americas named one of world's leading media strategists Just 12 months after joining Yahoo! as the Executive Vice President of the Americas region, Ross Levinsohn has been recognized by Ad Age as a "2011 Media Maven." The annual Media Mavens awards fete the world's leading media strategists for their creative thinking, leadership, and innovation. At an event in New York today honoring the award winners, Levinsohn was in very good company,

Yahoo! study finds a quarter of consumers immediately go online after seeing a TV ad In recent years, mobile and Web users are increasingly engaging online during live TV events like The Academy Awards and The Grammys. As multitasking with TV and the Web continues to grow, Yahoo! researchers took a closer look at how TV ads impact online activity. After the jump, find out how many TV-watchers searched online for information related to a commercial immediately after seeing it.

Inspiring tips from Yahoo!'s Creative Director Andrew Przybyszewski )"per-shib-er-chef-ski""Andrew for short( began his career in Chicago working at Leo Burnett. Over the ensuing two decades, his deep respect for the consumer has led to a firm belief in never dumbing advertising down. Taking the high road has served him well: his work for Special K, Secret, Starbucks, and The Partnership for a Drug-Free America, to name a few, has resulted in award-winning campaigns.

Yahoo! study reveals how to build better relationships with consumers In " What's Your Story ", a recent Yahoo! and BBDO study on paid, owned and earned media, new advice emerged for marketers: Think about brand storytelling in the context of a romantic relationship. Paid media is akin to a "first date." Owned media helps brands to "get closer" to customers. And earned media is like "being in a relationship." After the jump,

A new way to connect brands to the content that matters most to consumers Today, Yahoo! introduces a new social feature that allows brands to be a part of the content that consumers care about most. Yahoo!'s Social Sentiment Slider is a new sponsorable engagement feature that poses a question related to the article a consumer is reading. Think of it as a social polling feature that will let consumers share their opinions while connecting brands to these online conversations.

92% of Yahoo! users say technology makes the holiday season easier This weekend, a friend told me that she was already done with all her holiday shopping. A )formerly( notorious last-minute shopper, she admitted that her holiday habits had been completely transformed, thanks to the Internet. She said it was her secret to staying sane during the most insane time of year. Researchers recently polled Yahoo!

New Yahoo! and BBDO study reveals the reality behind marketing assumptions Storytelling was the buzzword at Advertising Week this year. After all, in the span of just a few years, social media has shifted traditional outbound marketing into two-way conversations between brands and consumers. A new Yahoo! study reveals how marketers navigating this new social landscape can most effectively tell their brand story. After the jump,

Advertising Week panel reveals insight into the new science behind advertising Neuroscience and the Real Housewives may not seem like the most likely of matches. But Bravo's panel, "Get Inside Your Consumers' Minds," featuring advertising experts from research teams at Yahoo! and Universal McCann, unveiled fascinating insights into the science behind the hot field of neuromarketing. Here are the key facts that advertisers need to know about this emerging field,

A list of the top can't-miss sessions With Advertising Week 2011 just a week away, we've started packing our bags and creating a plan of attack. After taking a close look at the jam-packed schedule , we've created our list of top can't-miss sessions. Hope it helps make your week a little saner! 1. "Moms & The New Zeitgeist: The complex world of the world's most important audience" Why we'll attend : Women control more than $2.3 trillion in spending power.

Yahoo! study uncovers which consumers notice mobile ads most The average number of mobile ads noticed per mobile Internet session is between two and three, according to a recent Yahoo! study about the growing impact of mobile . So what consumers are most likely to pay attention to mobile advertising? Find out after the jump. Yahoo! researchers discovered that mobile ad recall is strong. Approximately half of consumers notice ads on their mobile phones.

Don't miss next week's Advertising Club event, sponsored by Yahoo! More and more advertisers have been turning to content, and specifically video, to connect with consumers online. But how does a brand create content that engages consumers enough to drive revenue? Join us at The Advertising Club next Thursday, September 15 for a networking event that will focus on the answer to this hot industry conundrum. Sponsored by Yahoo!,

Online helps take the dread out of car buying So far, no one has developed an app that lets consumers kick the tires of a virtual car when they're in the market to buy a real one. Nonetheless, the Internet has become central to the vehicle-shopping process. A recent survey by Yahoo! and Universal McCann offers insight into how consumers who've recently bought a vehicle or intend to do so make use of online resources- not just to glean information,

Login takeover ad reaches 24 million Americans on Yahoo! in just 24 hours For today's retailer, conveying core brand values like quality and affordability to consumers is critical. By spotlighting an engaging free sample offer on the Yahoo! mail login page, The Home Depot® was able to build strong brand awareness with over 24 million Americans in just 24 hours, significantly increasing both purchase intent and actual conversions on a new line of products.