Posted by great scott! This week, Rand discusses a topic inspired by a reader's email: how to get a job in SEO. He discusses many of the prime things one needs to consider and be familiar with before going in to interview with an SEO company. If you've been considering getting into the industry, or you've got an interview coming up, this is definitely worth a watch. SEOmoz Whiteboard Friday-How to Get an SEO Job from Scott Willoughby on Vimeo . Do you like this post?

Posted by great scott! Greetings denizens of the Moz-verse, I interrupt your regularly scheduled Monday to announce the launch of the new SEOmoz Store . It's your one stop shop for all things SEOmoz: PRO Memberships, Guides, and our newest product, The SEO Video Training Series . We'll continue adding products to the store in the future; more Guides, Videos, even Search Spam cards, apparel and who knows what else. But in the mean time, let's talk about this new video series.

Posted by great scott! Sorry for the delayed Whiteboard Friday, folks. You'd think I was asking Rand to drag himself half-way around the world to film the damn thing...jeesh. Nonetheless, this week Rand discusses how SEO campaigns and their results can have a dramatic and valuable impact on your branding efforts. Enjoy! SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo . Do you like this post?

Posted by great scott! This week Rand discusses some non-sale conversions you might find on your site-things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.-but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy.

Posted by great scott! This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links. Whiteboard Friday-Using Trust Rank to Guide Your Link Building from Scott Willoughby on Vimeo . Do you like this post?

Posted by great scott! This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently,

Posted by great scott! This week, Google Webmaster Trends Analyst, Susan Moskwa, stops by Whiteboard studios to discuss some of the secrets that lie within Webmaster Central. From how to use the Google Groups Webmaster Help Forum , to covering your bases before submitting for reinclusion, their new iGoogle gadgets , how to verify subfolders for geo-targeting )and other uses(, and what NOT to take away from conferences,

Posted by great scott! Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with the surge of traffic a front-page spot on a social media site can get you, but what're you really getting from it?

Posted by great scott! Our Week o' Whiteboards keeps chugging along with today's interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there )PRO members get a nice discount, wink ( so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable. If you run or manage a paid campaign, you'll definitely want to hear what Marc has to say. Without further ado,

Posted by great scott! Welcome back. I trust you all enjoyed yesterday's SMX Whiteboard Monday with Will Critchlow ? Well, here's round two of our Week o' Whiteboard Interviews from SMX, featuring none other than ShoeMoney himself, Jeremy Schoemaker. Shoe is a true internet marketing superstar if ever there was one. He's also a great guy and a horrible influence in the wee hours after any conference.

Posted by great scott! As promised, here's the first in our series of Whiteboard X-day videos direct from the floor of SMX West. Our first victim is our good friend and extremely active SEOmoz member, Will Critchlow of Distilled . Will and his business partner, Duncan Morris, came in from London for SMX West and it was great to see them both. As a London-based firm, they have a number of international clients and the ranking discrepancy between .

Posted by great scott! Man-oh-man, it's been a busy week, folks. As many of you know, a big chunk of the Mozplex relocated to Santa Clara this week for SMX West. The show went off smashingly and we managed to get several guests to do Whiteboard videos with us on the Expo Hall floor. What's this mean for you? It means next week will be filled with Whiteboard Monday, Tuesday, Wednesday, Thursday and )of course( Friday! Today though,

Posted by great scott! Everybody in the SEO world knows that SMX West starts tomorrow but, while I'm definitely looking forward to seeing some familiar faces in Santa Clara, I'm currently in Las Vegas for Affiliate Summit. "Why," you may ask, "are you attending Affiliate Summit , Scott? SEOmoz isn't involved in affiliate marketing..." Well, it's Vegas and there's a huge party at Tao tonight and that should be reason enough, but wait, there's more!

Posted by great scott! Hey Gang, This week we're going to piggy-back a little on last week's Whiteboard Friday that discussed how to increase your blog's visibility . So you get readers to your site, now, how do you keep them there? Well the direct answer is great content . Create awesome material that keeps your readers interested and engaged and they'll keep coming back for more. Beyond that, they may even hit the " Koolaid Point " and become fans and evangelists for you,

Posted by great scott! Hey Gang, welcome to a very special edition of Whiteboard Friday. Why is it special? A couple of reasons: First, Rand's discussing one of his favorite topics, blogging, and second, we decided to get a little crazy this week...you'll see what I mean when you watch the video. Apart from the ridiculous theatrics, Rand discusses why it's important for bloggers to try and make friends and influence people.

Posted by great scott! Hey Gang! This week Rand talks to NetConcepts' CEO, Stephan Spencer , about cloaking and redirection via black hat, gray hat, and white hat methods. This is pretty high-level stuff but incredibly interesting, even if it is of questionable Glegality )that's Google Legality, heyooo!(. Is it effective? It sure as hell can be. Will it get you into trouble? Well, only if you get caught I suppose,