In my job as one of Discovery Channel's Social Media Editors , bloggers ask me one question more than any other, "How do I get my post on the front page of Digg?" It's an interesting question. However, I think the broader idea of how to be successful with social media, whether it be Digg, Reddit, Twitter, Pinterest or whatever's coming out tomorrow, is a lot more important. And the answer is a lot more useful. So what is the magic formula?

Everybody remembers their first time and mine was January 15, 2009.