Today we are honored to feature our interview with link-building expert, Debra Mastaler. In business since 2000, Debra shares some of the expertise she's gained from executing hundreds of link building campaigns with us! Enjoy, as Debra gives her candid take on link marketing - how it's evolved and where it stands today. Please share a bit of your background with us: When did you start in SEO? What led you to specialize in linking? )or is it "link building"?

Welcome back! In this week's SEO copywriting how-to, Heather builds on her video of last week: How to tell if your sales copy sucks . Realizing there are several more ways to tell that your sales copy sucks, here Heather addresses three more characteristics that mark bad sales copy - and then shares on how to go about fixing them so that your sales content pops off the page. Tune in to learn how refining your website's tone and feel,

In this week's latest and greatest Web-writing news, all is relatively quiet on all fronts as marketers drop the SOPA bone and focus on Google+ and Search+: Content marketers discuss practicalities, strategy and channels; the SEO and search community find ways to either deal with, benefit from, or work around Google's Search+; and social media marketers share ways to integrate the Google+ platform and use Pinterest. It's definitely a you+ world out there,

Alice's Journey I am a beginning SEO web writer with 30 years of business and technical writing knowledge and experience. As an online web writer certified in SEO, I specialize in copywriting for small businesses. I have an extensive background in training business and technical writers to communicate clearly. My clients have included major aerospace companies as well as businesspeople from a variety of industries.

Greetings! In today's Web-writing video, Heather discusses how to check your sales copy to detect common and costly mistakes - those she has witnessed time and again in her long SEO copywriting career. It's true, writing sales copy is really difficult if you've never done it before. There are several ways you can inadvertently go wrong, and many DIY folks don't know how to go about checking their sales copy to see if they've done it right.

Yet another busy week is captured in this edition of the latest and greatest Web writing news! "Data retention" legislation usurps SOPA as the newest threat to online privacy and freedom, while Apple's astonishing first-quarter $13.1 billion profit has all online marketers in a state of shock and awe. Meanwhile, the big G is roasting in both internal and external PR debacles with its self-serving Google+ corruption of search results,

Guest Author, Andy Havard All too often, bloggers and small businesses miss out on great content marketing opportunities due to budgetary constraints. Does that resonate with you? Did you know that online video couldn't be a more cost-effective and convenient marketing approach for any product, brand or service? And you must know that online video is the hot and growing - and most likely indefinite - trend for content marketing? Here,

Welcome back! In this week's Web-writing video how-to, Heather discusses how customer testimonials can help you write better sales pages. For many of us, writing a sales page can be challenging. You may be a really great blogger, able to write about anything, or you may be a small business owner wanting to write your own sales copy for your website'in any case, if you've never written persuasive copy before, it can prove to be very difficult. Fortunately,

Politics literally darken the internet in this week's latest and greatest Web-writing news, as the SOPA )Stop Online Piracy Act( legislation has provoked industry backlash and a worldwide protest by site owners - including heavies like Wikipedia and Reddit - in the way of website "blackouts." )They are occuring today, in fact, for 12 hours(. Even Google has made a statement of protest on its home page by blacking out its logo. Meanwhile,

Share with us a bit about your background. How did you come to be a freelance copywriter? How I began my career as a web copywriter is a bit of a winding road. After working as a human resource professional in the corporate sector for 14 years, I started getting restless and decided to start writing again - a love I had as a young person. The very first works I created were articles about the job market,

Greetings! As you might have guessed, today's how-to video builds on last week's " 3 business blogging tips for beginners ." While thinking about that post, Heather realized that there were definitely more than just those three blogging tips to share, and so she created three more to do with the realities of time management and scheduling, as well as the question of sales vs. blog writing.

In this week's latest and greatest web-writing news, there's still much buzz to do with 2012 trends and predictions spliced with backward glances at 2011. But, as you've probably noticed, the New Year is well underway - and Google's " Search, plus Your World " is making a splash. Catch the newest wave of industry news with these picks' Content Marketing Target Marketing Magazine 's January 2012 cover story, by Thorin McGee,

Guest Author, Lyena Solomon You are an SEO copywriter. As a matter of fact, you are a pro who makes a living doing just that - writing for the websites. You write great content that aims to convert visitors. You know all about keyword research and call to action. You figured out who your audience is and did persona modeling. You know your way around Analytics. What you also know oh so well is how hard it is to convert a website visitor.

Welcome back! Today's video offers three actionable business blogging tips for beginners, as well as for those of you who may be a bit "rusty."' Heather thought business blogging would be a timely topic, as many business owners resolved to either start blogging or do more of it this New Year. They've seen the stat's showing how blogging can increase leads, boost conversions, and drive more traffic to their site - and they want a piece of that!

Happy New Year! Time to make use of that bookmarks feature, as the best of 2011 and trends for 2012 flood the web in this first Web-writing roundup of 2012. From content to social media marketing, SEO and search, here's a content curator's dream of links - and fine fresh stuff to kick off the year well prepared! Enjoy, bookmark, and curate on' Content Marketing Following tradition, Junta42 )Joe Pulizzi( shares the top content marketing articles of 2011 at his site.

Guest Author, Nick Stamoulis I was working with one of my social SEO clients on their blog. My SEO company , Brick Marketing, was responsible for writing two blog posts each week, which we would then promote through the client's various social networks as they went live. We were specifically instructed to make sure the blog posts were "SEO friendly" and would do well in the search engines. However,

Happy Solstice ! In this final SEO Content Marketing Roundup of 2011, we feature 2012 predictions and forecasts, share 2011 retrospectives, and note those choice real-time updates from all realms of the content, social media, SEO and search marketing spheres. Savor these and join us as we welcome the New Year! We'll be back with the latest and greatest Web writing news come Wednesday, January 4 th . See you then!

Guest Author, Disa Johnson Today's guest post - the final one of 2011 - is by Disa Johnson, an established authority in the search world who "'watched as AlltaVista beat InfoSeek, only to loose against Google'" Disa can tell when something truly innovative comes along, and noting that search innovations haven't come along in a long while, Disa is excited by the emergence of Wolfram|Alpha : "the latest, greatest little computation engine that could." Here,

Greetings Web writers! In the last SEO copywriting video how-to for 2011, Heather answers a question posed to her on Twitter: "How can you tell if your Web pages have too many words?" Given that last week's video discussed three essential tips for writing for the Web , the question of word count makes for a natural fourth in the Web-writing fundamentals sequence. So without further ado,

Wow! This week's Web writing news is nearly decadent with rich and informative content: E-commerce marketers have occasion to rejoice with record-breaking holiday numbers, SEO and search professionals contemplate where "the new Google" )and the industry( are going, and social media marketers are assured an ever-growing piece of the world-wide content marketing pie. Here are this week's yummy picks'enjoy! Content Marketing Citing newly-released comScore data ,