Guest Author, Melanie Rembrandt You spent hours researching, writing and optimizing your site for the search engines, and it's finally up and running. Phew! That's finished, and you can sit back and relax. Not so fast' As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you need to monitor and track clicks, offer new and valuable content on a regular basis, communicate with customers via e-mail,

And the winner is ')and the losers are'?( As with any big change, whether in politics or the web, there are winners and losers on either side of the equation. This week's latest and greatest web-writing news centers on the newest and largest Google tweak )"Farmer Update"(of its quality-seeking algorithm, as the fallout is scrutinized and analyzed by SEO and SEM thinkers. Meanwhile,

No matter where or how old he was, George Passwater's life always involved a very vivid imagination and a love to find out how things worked. This led him to going out in the world to seek his fortune. When he didn't become a caped superhero, the leader of a temple of Shaolin Kung Fu monks or win the lottery, he set his sights on more attainable goals. For over 20 years,

Welcome back! As promised, today we're going to discuss how to transform those ordinary <yawn> features into extraordinary <wow!> benefit statements that explicitly tell the prospect what is in it for them. That is what makes the successful copywriting world go round, whether you're doing SEO, direct response, or email sales copywriting: Benefits . Why? Because at the end of the day, your prospects want to know what's in it for them. Recalling last week's video post,

Google amping up its social search results tops this week's latest and greatest web-writing news: content marketing, SEO, search and social media folks all weigh in on the integration of influences in their respective spheres with posts about strategy, recommendations, and implications. Here are the week's selections across the spectrum: Content Marketing: Content strategy gives way to influence strategy,

Guest Author, Pam Foster Google just announced that they're beefing up social search results. The official 2/17/2011 Googleblog stated, "Today we're taking another step forward"enabling you to get even more information from the people that matter to you, whether they're publishing on YouTube, Flickr or their own blog or website," and then,

Greetings! In today's video how-to, we're addressing the web-writing fundamental of distinguishing a product/service feature from its benefits. Understanding the difference is crucial for effective copywriting, and presents a tremendous opportunity to dramatically increase site conversions. But before you can master the art of transforming a mere feature into a compelling benefit, you first need to know the essential difference between the two.

Let the games begin! In this week's latest and greatest web writing news, it is on : Google )seemingly( takes on black-hat SEO practices in a widely-publicized scandal while )actually( continuing to wage war on content farms, content marketing talks influence and smart branding strategy, and social media flexes its muscle with its growing role in business )and world affairs(.

Welcome back! In today's video post, Heather discusses how to create compelling, clickable page Titles for your website. Page Titles are important to master, as they not only weigh heavily in search engine positioning but also serve as your first conversions opportunity on the search engine results page.

Derek Cromwell is a 30 year old self-professed copywriting dweeb and content marketing nerd - his Twitter background states that much clearly. He is the founder of Thunder Bay Media, LLC , a company he started in 2009 based in the Metro-Detroit area of Michigan. From his home office/fortress he provides SEO copywriting and content marketing services to help businesses of any size improve and solidify their presence on the web, boost sales, dominate their market, win traffic,

It's a new twist on the old theme of art imitating life - and vice versa " in this week's latest and greatest web writing news: the boundaries between offline and online marketing and realities effectively dissolved, from a Google executive's social media ignition of Egypt's revolt on one extreme, to the Super Bowl advertisements feeding an online marketing analytics' frenzy on the other. Intermixed with it all,

Welcome back! In today's video post, Heather elaborates on SEO copy editing, specifically addressing how to edit your existing content with keyphrases to drive more search engine traffic to your website. As you may recall from last week's discussion about SEO editing versus copywriting for SEO, keyphrase editing is a smart strategy for longer "information"-type pages that aren't crucial to the sales process, such as articles, FAQ pages, old blog posts,

Spam, spam, spam, spam, spam, spam, and spam . Sound like your search results? Monty Python's famous skit is most applicable to this week's latest and greatest web writing news: SEO, search, and content marketers alike chirped up Google's algorithmic change aimed at "killing" the'spam'churned out by content farming giants - and it seems there's fallout affecting legit folks, too. And breaking news whirls around the "copygate" drama,

Greetings and welcome to your next burning SEO question of the week answered! In today's video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado' heeeeeeeere's Heather!

Strategy is the watchword for this week's latest and greatest web writing news, in content and social media marketing, SEO and search. While Google managed to steal the headlines and then some, the rest of the online world worked on crafting a smart marketing strategy for the year. Take a peek at all the strategies shared here: Content Marketing: Okay, here's the )fabulous!( news regarding content quality, relevancy, and the big G: Content mills are on notice ,

Welcome back! In today's video post, we're going to address the question of the week: " how can I make money as an SEO copywriter?" You have the three crucial skills to be a successful SEO copywriter and have studied the several disciplines that make up the field )or at least, have made a beginning towards building your knowledge in these areas(, so of course you want to get a handle on your own expected ROI of considerable time, effort, and resources!

Cultivating your competitive edge is the theme of this week's latest and greatest web writing news. It's a proverbial jungle out there, and advice on how to successfully pen and market your way through it - from content and social media marketing to SEO and search - dominates the buzz. Get your competitive edge starting with this week's selections: Content Marketing : 2011 is going to be the year of the tablet, from the Kindle to the iPad to smart phones,

Greetings! Welcome to the second post of our video blog series, aimed at helping you excel in your SEO copywriting career. Last week, we discussed t he three crucial skills that every SEO copywriter needs to succeed . Today, we're going to show you how to cultivate these skills. Don your headset and check out this mini-tutorial on three ways to learn the ropes of SEO copywriting: Here's a recap of the essential points: 1. Read' A Lot!

You need to know : in this week's latest and greatest web writing news, it's all about what you need to know. From SEO to social media and all the content marketing in between, it is definitely geared towards growing your library and feeding your brain. Reflections are )almost( over, projections are fading, and the holiday "best of's" have all but disappeared as this week's discussions have taken on a collective tone of staying sharp.

Happy New Year! We're wrapping up the old and ringing in the new in this year's first weekly roundup of the latest and greatest web writing news: the "top" of this and the "best" of that 2010 meld with predictions, tips and strategies for 2011. Keep your resolutions to stay informed and to stick to your marketing plan with these gems from content and social media marketing, SEO, and search! Content Marketing : After a record-breaking holiday sales season,