Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? "What were some of the best creative campaigns of 2011?

2011, 2012 and beyond on the tens )mostly( and more $10 billion : The approximate amount of cash that NBC, CBS and Fox will pony up to the National Football League over the next nine years for the exclusive rights to show NFL games, according to Ad Week . As they say on the gridiron, "go long!" 10 : The number of things that Daniel Flamberg of iMedia Connection says won't happen in 2012.

Hint: The complexities of integrated marketing; more creative use of new media Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today?

Hint: Go against the trends; be bullish in your spending Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today?

FedEx is bubbling with holiday spirit as it invites you to pack Yahoo! Shopping in a box and ship it to a friend Just in time for the holidays, FedEx invites you to get into the bubble wrap spirit with a custom overlay on the Yahoo! Shopping homepage . This first-ever custom overlay on Yahoo! Shopping is sure to get you warmed up for the mailing holiday season. No sooner do you arrive on Yahoo!

Plus: 90% of marketers to expand mobile efforts; mobile shopping 'til you drop; increase your "dwell rate" with video, and more $15 billion : Search advertising spend in 2011, as "modeled" by Citibank, from a report on AdExchanger . Citi made the prediction after analyzing the IAB's recent study, which we reported on last week , and noted a 22% rise in overall online ad spend in Q3 2011. 16%: The percentage of advertising spent online in 2011,

What is the plural of social media success? Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Uwe Gutschow, Director of Brand Participation Strategy, Saatchi & Saatchi LA Most marketers will agree that social media is no longer optional. However,

Big entertainment brands partner with Yahoo! for social success Every voyage has a beginning. On the sea of social media, that voyage begins with a piece of content. Without that anchor, few online would have much to talk about and share. That's why millions of social media voyages start on Yahoo! - with a content package, a movie release, or a live concert. They sail across the Web - through social, mobile and beyond - to reach your audience.

Nissan Versa video ad on Yahoo! shows the way Editor's Note: Recently, Yahoo! partnered with Innovid to bring Yahoo! advertisers Interactive Video Ads , a whole new video ad format with all of the elements of a microsite within a video player. In the first installment of this series, Innovid's Tal Chalozin offers a set of best practices for engaging users with this exciting new format. In future installments, we'll explore these in more detail.

It's not about social media, it's about social connections Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Dave Brown, Director of Digital Strategy, MKG Forget the "Likes," "Shares," "Pokes" or "Check-ins," the true ROI of social media lies in connections.

Join us on December 8 to learn how to make your campaign management faster and easier Our friends at Microsoft have been as busy this season as a certain group of height-challenged manufacturers who reside at 90 degrees north latitude. They )the folks in Seattle, not the North Pole( have been releasing some cool new enhancements to the adCenter platform nearly every week for the past few weeks. And now it's your turn to get the lowdown.

It's not how it's used, it's what it adds to the conversation Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Jeremiah Rosen, President of Campfire . Social media gives marketers the thrill of immediacy. It's a real-time opportunity to explore relationships with the audiences circling our brands.

"A nice place to stay on the Internet" "Icon" is a powerful word. It evokes everything from images of faith to Hollywood starlets to the geniuses of technology . There are icons in the pantheon of advertising, too. Some, like, David Ogilvy, are pioneers of the "Mad Men" art and science. Others are historic outdoor signage. The city of San Francisco""Bagdad by the Bay," as the late newspaper columnist and city icon, Herb Caen , called it"is famous for them.

Alexx Henry Studios teams with Yahoo! to bring the most dynamic digital ad experience ever to the iPad Since the launch of our personalized, living magazine for the iPad, Livestand , savvy early adopters have downloaded the free app from the Apple Store and given it rave reviews. "I'm really impressed Yahoo!. This app looks cool and runs really smooth on my iPad 2. Lot's of free but quality content. I especially like the reading experience. Keep rolling Livestand team.

En garde! Dreamworks features dueling custom pushdowns with wallpaper and video on the Movies homepage Dreamworks announced the arrival of its new Shrek prequel "Puss in Boots" in true swashbuckling style with a purring pas de deux of custom rich media events on the Yahoo! Movies homepage and showtimes and tickets page. The introductory animation features Puss striking a pose before he goes all feline on you and starts chasing a spotlight on the ground.

Yahoo!-sponsored "Twi-Fi Lounge" blends social and real-world marketing Karla Toledo wanted her photo taken with a life-sized standee of the dapper groom, Edward Cullen, as played by teen heartthrob Robert Pattinson, and she was willing to wait for it. The 27-year-old Oregon resident could've hopped to the front of the long line at the Yahoo!-sponsored Twi-Fi Lounge at L.A. Live if she would have posed in her own clothes. But, she said,

Learn how Yahoo! is partnering with brands to reach this valuable audience Did you know that women are online 20 percent more than their children? That 32 percent of women read or contribute to a blog? That 48 percent of women say that the Web is the best way to connect with the brands that matter to them? In fact, more women are online than men, and they're doing things like seeking information to renovate a home,

"Real Mad Men" author Andrew Cracknell warns against letting the Web kill your advertising story Communication's not enough. Advertising is about creative persuasion. That was the essential message, copiously illustrated by colorful examples from advertising's salad days, from Andrew Cracknell , legendary creative director and author of The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age , at the Yahoo!

Content expert and Head of Yahoo! Studio Krane Jeffery on the art of digital storytelling Storytelling matters more than ever in this interconnected age - tell great stories and you'll get liked, shared, commented, bookmarked and re-Tweeted. But, according to Krane Jeffery, Head of Yahoo! Studio, whilst the digital age has given consumers more freedom to engage with brands on different platforms, the technological capabilities of the web have stolen the limelight,

Laura Chaibi talks through Yahoo!'s ad format research "Advertising online is like a Mr Potato Head for the web," said Laura Chaibi, Yahoo! EMEA Research Director, during her Yahoo! Academy session on Yahoo!'s Ad Format Research program at Internet Week Europe 2011. Why? "You need to mix and match," she said. Don't make consumers wait in line To demonstrate how important this is, Laura began with some audience participation, asking,