Shoes of Prey , an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insights they were able to increase their conversion rate by 40%, increase same-day purchases by 20%, and better understand how to manage their social media strategy.

Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi , Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google Analytics .