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Publisher: AdBrite


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Improved Publisher Interface for Managing Zone Stats
Wednesday, October 8, 2008, 17:49:55 GMT by Winnie
Hello AdBrite Users, After rigorous usability testing the User Interface team at AdBrite has identified improvements to the publisher interface that should eliminate redundancy and streamline account management. The most notable change is that the "Statistics" page will be combined with the "Manage ad zones" page and there will no longer be a "Statistics" link in the .
author: Winnie
publisher: AdBrite

Now Playing: AdBrite Rich Media Ads
Wednesday, September 24, 2008, 14:21:46 GMT by Jennifer
AdBrite recently partnered with the industry's leading rich media vendors - including EyeWonder, EyeBlaster, PointRoll and more - to support rich media ad formats in our online marketplace. The first campaign to benefit was Fox Broadcasting's promotion of the series premier of  FRINGE. Produced by the people behind "Lost" and "Alias", FRINGE is a new sci-fi/thriller .
author: Jennifer
publisher: AdBrite

AdBrite Rocks @ Chase Corporate Challenge
Friday, September 19, 2008, 23:53:01 GMT by Jennifer
In the picturesque marina green sunset this Wednesday 5,650 Bay Area runners representing over 250 companies participated in the annual Chase Corporate Challenge in San Francisco. The flat, fast 3.5-mile course looped around Chrissy field and offered a spectacular view of the Golden Gate Bridge as a backdrop. AdBrite had 12 runners representing this active .
author: Jennifer
publisher: AdBrite

What You Should Know: The Full Page Ad
Tuesday, September 2, 2008, 19:01:50 GMT by Paul Levine
It's been almost a year since AdBrite launched the industry's first active interstitial ad unit. We sat down with Eric, a Senior Account Manager at AdBrite, to get some tips on using this cool ad format: What is the Full Page Ad? Eric: The Full Page Ad is an ad format that spans the entire user's screen .
author: Paul Levine
publisher: AdBrite

Re-targeting: Is it part of your marketing mix?
Monday, August 18, 2008, 22:02:49 GMT by Jennifer
AdBrite recently launched re-targeting, one of the most effective online marketing strategies available. Here's a short primer on what it is, how it works, and how you can get started. What is re-targeting, anyway? Re-targeting is a marketing strategy that targets your existing prospects and converts them into customers. With re-targeting, ads are delivered only .
author: Jennifer
publisher: AdBrite

Advertisers: Age & Gender Targeting
Thursday, August 14, 2008, 22:02:37 GMT by Jennifer
If you've launched a new ad campaign with us this summer, chances are you've already seen the option to target consumers by Age & Gender. But just in case you haven't' AdBrite now offers Age & Gender targeting in addition to its standard demographic targeting options. Simply select which gender and age group)s( you wish to .
author: Jennifer
publisher: AdBrite

Next Week: AdBrite in Chicago, San Jose
Thursday, July 31, 2008, 17:51:11 GMT by Jennifer
AdBrite will be present at 2 big industry events next week. If you're in the neighborhood, be sure to check us out! Digital Hollywood and CES present: Building Blocks 2008: The Summer Show, August 5-7, 2008 at the Marriott, San Jose, CA Join AdBrite Founder and President Philip Kaplan, at the following panel discussion: Hypertargeting: Ad Networks, Ad .
author: Jennifer
publisher: AdBrite

AdBrite offers behavioral targeting
Monday, July 21, 2008, 13:12:28 GMT by Paul Levine
Today we announced that AdBrite has launched the internet's largest Behavioral Targeting network. Reaching users across the 70,000 sites that are active in the AdBrite marketplace, our new offering is the internet's largest by 5x. Leveraging our Open Targeting Exchange )OTEx( technology, AdBrite's new Behavioral Targeting service allows advertisers to show ads to users with interest and/or .
author: Paul Levine
publisher: AdBrite

Publishers: Three Easy Ways to Increase Ad Revenue
Thursday, June 26, 2008, 18:51:58 GMT by jennifer
If you're a web publisher, chances are you could be earning more revenue on your web site. This week we encourage you to open your mind and your site to new options and maximize your users' exposure to high-quality, high-yielding advertisements. Here are three tips to get you started: 1. OPEN up to different .
author: jennifer
publisher: AdBrite

Eureka! Advertiser Experience Improvements
Tuesday, June 3, 2008, 01:12:22 GMT by Winnie
Have you seen the changes we've made to the advertiser Campaign Summary page? Click on your campaign, which brings you right into the Sites Tab, the list of sites that are running your ad, along with their respective stats. You can view more than 25 rows per page now, making it even .
author: Winnie
publisher: AdBrite

How AdBrite works
Friday, May 30, 2008, 00:51:00 GMT by YaChin You
Ever wonder how to optimize your campaign by site? Want to learn about activating auto-approval for ads? Or are you simply curious about how AdBrite's auction really works? Well, look no further, your dreams have come true' Today we upgraded the How AdBrite Works section of our site, adding a lot of new .
author: YaChin You
publisher: AdBrite

See Mark Kvamme at the AAAA Digital Summit
Friday, May 23, 2008, 23:29:37 GMT by Paul Levine
Next week Mark Kvamme will be keynoting at the AAAA Digital Summit. The session will be in New York, next Wednesday, May 28. In the 1990s, Mark was Chairman and CEO of CKS Group, an advertising agency that pioneered new advertising strategies by integrating marketing with technology. In 1999 Mark joined Sequoia Capital, and .
author: Paul Levine
publisher: AdBrite

AdBrite rocks with Live Nation
Friday, May 9, 2008, 21:21:51 GMT by Paul Levine
Today the AdBrite team is proud to join with Live Nation - the world's largest live music company - in announcing Live Nation eFan Finder, an exciting new service that leverages AdBrite's technology and brings lots of new concert promotion advertising to the AdBrite marketplace. For more information on the new service, check out the following: Yahoo! .
author: Paul Levine
publisher: AdBrite

AdBrite improves Age & Gender demographic targeting options
Thursday, May 8, 2008, 01:04:12 GMT by Joseph
AdBrite recently released improved, robust Age & Gender demographic targeting options for ad campaigns bought in the AdBrite marketplace. This targeting will increase advertiser ad effectiveness across the multitude of publisher sites in AdBrite's network in a couple of key ways: )1( It enable the advertisers to reach users deep in site inventory based on who .
author: Joseph
publisher: AdBrite

Taking the show on the road
Monday, April 28, 2008, 21:26:32 GMT by Paul Levine
Hope you had a chance to visit us at AdTech and eMarketing earlier this month. We're on the road again this week and next. On Thursday May 1, Paul Levine )that's me( will be on a panel at the Kelsey Group's Drilling Down on Local conference in Seattle. I'll be talking about how we've helped national .
author: Paul Levine
publisher: AdBrite

Visit AdBrite at Ad:Tech SF, eMarketing conference
Monday, April 14, 2008, 16:55:50 GMT by Paul Levine
This week is a big one in the online ad space. Ad:Tech San Francisco starts tomorrow, Tuesday April 15th, and runs through Thursday the 17th. eMarketing's Professional Marketing Conference is underway in San Francisco as well. Come visit AdBrite at Ad:Tech on Tuesday and Wednesday. We'll be in booth #6063 in the main Moscone Center .
author: Paul Levine
publisher: AdBrite

OTX brings goodness for AdBrite publishers and advertisers
Thursday, April 10, 2008, 18:31:12 GMT by Paul Levine
Today we're introducing a new approach to ad targeting called OTX, or Open Targeting Exchange. With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We've screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and .
author: Paul Levine
publisher: AdBrite

Iggy on AdBrite, the economy, and transparency
Friday, April 4, 2008, 23:50:37 GMT by Paul Levine
Today Adotas published an interview with AdBrite CEO Iggy Fanlo. Iggy speaks about AdBrite's history, the current economic environment, and the benefits of transparency for advertisers and publishers. Take a look and let us know what you think!
author: Paul Levine
publisher: AdBrite

Publishers: Three steps to increasing revenue yield
Thursday, March 27, 2008, 00:00:59 GMT by Michael Chang
Following up on Brooke's recent post on tips for Full Page Ad publishers, I've listed some useful tips to help drive more revenue for publishers who use text and/or banner zones. This simple 3-step plan should increase your chances of maximizing revenue yield. These are fairly basic tips, but often it's the tried-and-true advice .
author: Michael Chang
publisher: AdBrite

Network partnerships bring more liquidity to AdBrite marketplace
Thursday, March 20, 2008, 22:17:52 GMT by Paul Levine
Today we announced our Network Partnership program, which allows ad networks to supply advertising and/or website inventory directly into the AdBrite system. This program is great news for you, our advertisers and publishers, because it brings even more ad volume and efficiency to the AdBrite marketplace. Several articles were written today about the program. Take a .
author: Paul Levine
publisher: AdBrite

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