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Publisher: Clickz Blog


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Google, Champion of Small Biz on Capitol Hill
Monday, April 28, 2008, 17:52:41 GMT by Clickz Blog
Please don't stifle online advertising! That was Google's plea during last week's House Committee on Small Business hearing on "The Role of Small Businesses in Stimulating the Economy." The company's VP Online Sales and Operations David Fischer spoke to lawmakers, stressing the benefits of Google AdSense to small Web site publishers, bloggers and educators. Sure, most of them make very little off their AdSense ads.
author: Clickz Blog
publisher: Clickz Blog

ClickZ Job Board: Start Your Hunt Here
Monday, April 28, 2008, 13:57:10 GMT by Clickz Blog
Looking for an Internet marketing job? Newly posted openings on the ClickZ Job Board include online program director, senior art director, Web designer, natural search consultant, e-mail marketing manager, and others. The Craigslist Foundation , Yahoo , Agency.com , and Wal-Mart are among the companies seeking talent. Start your job search today by posting your resume here ; go here to set up an account for job search alerts and store your resume. Be assured,
author: Clickz Blog
publisher: Clickz Blog

Rinaldo to Replace Kosinski in Yahoo Political Sales Team
Friday, April 25, 2008, 20:56:19 GMT by Clickz Blog
Richard Kosinski has been the guy selling Yahoo ads to political advertisers for awhile now. But no longer. According to a tip-off from Eric Frenchman , who handles a lot of online search and display buying for John McCain's campaign, Kosinski will take a senior position at WestwoodOne. I checked in this morning with Kosinski, then heard back from Yahoo PR that, indeed, he'll be replaced by Diane Rinaldo, "a four year Y! veteran.
author: Clickz Blog
publisher: Clickz Blog

Still Need to Make a Call to Buy on AOL's Spot Market
Friday, April 25, 2008, 20:39:27 GMT by Clickz Blog
What exactly is AOL's Platform-A Spot Marketplace? I couldn't tell from the company's press release what's different from what Advertising.com's offered all along. Well, a Platform-A spokesman told me what's significant is the ability for advertisers to bid on AOL's non-guaranteed CPM inventory. That includes stuff like Moviefone, AOL Sports and e-mail pages. Apparently, non-guaranteed AOL inventory has been sold only on a performance basis until now.
author: Clickz Blog
publisher: Clickz Blog

QuadOne Integrates Network Sites, Running Ad Test
Friday, April 25, 2008, 20:07:11 GMT by Clickz Blog
I had a chance to meet with Dana Hayes, interim CEO for quadrantOne, yesterday. The online newspaper network was recently formed by Gannett Co., Hearst Corp., Tribune Co., and The New York Times Co. and recently added Yahoo's newspaper partner troupe to its list of publishers. In addition to heading quadOne, Hayes is also Tribune Interactive's SVP of sales. We talked about his goals for the nascent network,
author: Clickz Blog
publisher: Clickz Blog

Platform A's Bold New Upskirt Logo
Friday, April 25, 2008, 18:28:47 GMT by Clickz Blog
Madison Avenue types may be more susceptible than the average Joe to voyeuristic advertising, but is this really in good taste? In any case, Platform A Prez Lynda Clarizio argues the graphic "effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs." Also, a touch literal,
author: Clickz Blog
publisher: Clickz Blog

Is Verbing the Sincerest form of Flattery?
Thursday, April 24, 2008, 19:18:02 GMT by Clickz Blog
First Google said it's not OK to "Google" someone or something on the Web. Now Microsoft in the Netherlands says it's not OK to use the verb "MSN-ing" as a synonym for sending messages through instant messenger. I'm not sure how to say IM in Dutch, but "MSN-ing" doesn't exactly roll off the tongue. To add insult to injury to Microsoft, while pursuing legal action in the Netherlands the company was shown a list of existing domain names related to "msn" such as msncam.com,
author: Clickz Blog
publisher: Clickz Blog

Obama Looks Ahead to North Carolina, Indiana
Thursday, April 24, 2008, 17:56:32 GMT by Clickz Blog
Barack Obama's camp is wasting no time looking ahead to the North Carolina and Indiana primaries. The campaign has been targeting ads to North Carolina and Indiana Web users for at least a few days now, in the hopes of getting them to register to vote. They're showing up on local TV station and newspaper sites, according to online ad tracking firm The Media Trust Company . Obama for America already has reached out to voters in Texas, Ohio ,
author: Clickz Blog
publisher: Clickz Blog

DOJ Notified of Yahoo's Google Ad Test
Thursday, April 24, 2008, 17:22:49 GMT by Clickz Blog
The U.S. Justice Dept. evidently is looking into or at least has been notified about Yahoo's recent Google ad test . According to a New York Times report , the companies informed the DOJ about the test before it began, but the Dept. won't comment.
author: Clickz Blog
publisher: Clickz Blog

New U.K. Advertising Regulations Have Online Implications
Wednesday, April 23, 2008, 17:14:50 GMT by Clickz Blog
Online word of mouth and buzz marketing techniques are to be governed by new U.K. legislation, which comes into effect on May 26, subject to parliamentary approval. Under the new Consumer Protection from Unfair Trading regulations, it will be illegal to "Falsely claim or create the impression that the trader is not acting for purposes relating to his/her trade, business, craft or profession," or to "falsely represent oneself as a consumer." In layman's terms,
author: Clickz Blog
publisher: Clickz Blog

Online Security Firms Seem Non-Committal about Phorm Blocking
Wednesday, April 23, 2008, 17:14:50 GMT by Clickz Blog
Behavioral ad targeting company Phorm could find its controversial technology automatically blocked by some online security firms. The BBC reported the likes of Symantec, Trend Micro, and McAfee are "scrutinizing" the ad-system, and could decide to block cookies needed for its operation, should they deem it "adware." With a vast number of users worldwide using security software on their machines, this could have a devastating effect on Phorm's audience numbers,
author: Clickz Blog
publisher: Clickz Blog

Going Green at EMS
Wednesday, April 23, 2008, 14:25:47 GMT by Clickz Blog
Going green appears to be good for business. Eastern Mountain Sports entices green-minded customers to open up its e-mail message with the subject line: "Why recycle...just reuse!" The pitch leads prospects to this colorful line up of water bottles.
author: Clickz Blog
publisher: Clickz Blog

What Time Is It in the Cloud?
Wednesday, April 23, 2008, 14:25:46 GMT by Clickz Blog
These days, my head is in the cloud. More and more companies are rolling out cloud computing solutions and applications. On the consumer level, it's getting easier and easier for documents, spreadsheets, e-mail, calendars, presentations, you name it, to live in the ether somewhere above the hard drive, always on and always accessible. Way cool, and an emerging opportunity for advertisers and marketers to push relevant, contextual messages to cloud computing users.
author: Clickz Blog
publisher: Clickz Blog

Ads on Twitter: Japan to be Testing Ground
Wednesday, April 23, 2008, 14:25:46 GMT by Clickz Blog
Do you Twitter? The micro-blogging phenomenon appears to be mid-tipping point, having spilled over from the developer/tech community into the general populace. Well, into the marketing community anyway. Agency execs are there, as are ad rag reporters , and yes, a bunch of ClickZ writers and editors. )See feeds for Rebecca Lieb , Erin Brenner , Pete Blackshaw ,
author: Clickz Blog
publisher: Clickz Blog

Organic's Mark Kingdon to Linden Labs
Tuesday, April 22, 2008, 22:44:12 GMT by Clickz Blog
News just dropped that Organic CEO Mark Kingdon has flown the coop to join Second Life developer Linden Lab. Congrats to Mark, a longtime friend of ClickZ, and here's hoping he can help marketers wrap their brains around the virtual world - something that hasn't exactly panned out so far.
author: Clickz Blog
publisher: Clickz Blog

Demo Tools
Tuesday, April 22, 2008, 20:20:56 GMT by Clickz Blog
There's no question consumers like the ease of e-commerce. But the Internet still can't replace the demo nature of brick and mortar. A salesperson can sell by demonstration. This is true especially when it comes to categories such as hardware and power tools. Both on its on site, and on its e-commerce partner sites, DeWalt has built demos for its power tool products through a technology partner Easy2 Technolgies. Users click on the demo to get a pop-up window,
author: Clickz Blog
publisher: Clickz Blog

Warming up to Earth Day
Tuesday, April 22, 2008, 19:48:32 GMT by Clickz Blog
Whether you're worried about global warming or rising fuel costs, Earth Day has gained a new generation of supporters. Started in 1970 as a grassroots movement to promote environmental conservation, Earth Day years later took a back seat to gas guzzling SUVs. Fast forward to 2008. Even Chevy Tahoe is promoting its hybrid model at AOL.com today. And, organizations buying the keywords, "Earth Day," on Google today included TCP Inc. , the maker of compact fluorescent lights,
author: Clickz Blog
publisher: Clickz Blog

Another Day, Another Interactive Ad Group
Tuesday, April 22, 2008, 19:14:49 GMT by Clickz Blog
Just when you thought there were enough interactive advertising task forces, councils, and advisory groups, here's the latest. Break Media, an online community for men and an ad network, has decided there's more to life - and business - than hot women, gear, and gossip. That includes the all mighty dollar and figuring out how to calculate online video advertising's return on investment. The company,
author: Clickz Blog
publisher: Clickz Blog

"We" Campaign Gets a Little Boost from an Ad Vendor
Tuesday, April 22, 2008, 16:44:07 GMT by Clickz Blog
It's odd to see a major ad campaign, even a cause-based one, pay its way with donations. But that's exactly how the "We" ad campaign, courtesy of the Alliance for Climate Protection, is going about it. ) Check out ClickZ's coverage of the digital side .( Al Gore has pledged his Nobel Peace Prize winnings to the group, which he chairs, along with his earnings from hit documentary "An Inconvenient Truth.
author: Clickz Blog
publisher: Clickz Blog

ClickZ and Arianna Huffington Tomorrow in NYC!
Monday, April 21, 2008, 19:19:39 GMT by Clickz Blog
How's this for cool? I'll be interviewing the one-and-only Arianna Huffington, political pundit extraordinaire and HuffingtonPost co-founder at tomorrow evening's 212 Interactive Ad Club event! Expect a lively talk on online political advertising and related issues )and a standing room only crowd(. As you probably know, in our Campaign '08 section, ClickZ is dedicated to following what the presidential campaigns are doing online, particularly when it comes to advertising.
author: Clickz Blog
publisher: Clickz Blog

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