And boy do we love it. The Search Engine Strategies conference is right up our alley. Google will be there in force, sponsoring the show, with a giant booth for AdWords and Google Analytics. Googlers will be headlining or participating in numerous sessions, and we're all looking forward to meeting interested users and hearing what you think about our products. Google Analytics has been given a 20% discount code: 2OG00 )two-oh-gee-zero-zero(.

There's nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your "game" more than anything else. And it can be a lot of fun! That's why we're hoping you'll grab your laptop, hook up your favorite mouse, stretch out your fingers, and join: The Web Analytics Championship!

Hot on the heels of this March's release of the Audio Campaigns report within Google Analytics, we've just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing. AdWords TV Ads is an all-digital system that distributes advertisers' TV ads to participating channels nationwide.

Here's another practitioner-focused approach from James Tipton, one of our specialists in New York. A Web Analyst is on an eternal quest to understand content consumption. When Visitors come to your site, what do they read? What fascinates them? What do they find depressing? In this quest, the Google Analytics' Top Content report can be powerful and full of insights. But depending on your website platform and use of URL parameters, it can also appear cluttered and,

Lunametrics is a Google Analytics Authorized Consultant led by Robbin Steif, one of the board members of the Web Analytics Association. She and her team are leading a day of training called "Getting Ahead with Google Analytics" in New York City, June 4 at the Harvard Club - see the agenda or register here . This is going to be a fun and informative training if I know Robbin )which I do( geared towards the online marketer, analyst or webmaster.

Several weeks back at South by Southwest, Jeff Veen announced our new Google Analytics for Blogger reporting interface. Currently available only in private beta, this product is a collaboration of several teams and marks the transition of Measure Map customers to a new Google Analytics interface designed specifically for Blogger users. Here's what Jeff had to say: "Many of you may remember when Google acquired Measure Map , our analytics product for blogs.

On March 5th, we announced the rollout of our new Benchmarking reports . These reports provide context to your Google Analytics data based on industry verticals so that you can gain more insights for your own business. As of today, users should start seeing Benchmarking industry data populate in Google Analytics. The number of verticals and the quality of the data will likely grow as more and more customers enable this feature.

As part of our desire to provide ever improving educational and help resources to all Google Analytics users, we are experimenting with providing Help Center articles authored by our Google Analytics Authorized Consultants. Our first contributors are EpikOne , the published author of this help center article and LunaMetrics , author of a series of concise and helpful explanations of POSIX Regular Expressions as they relate to Google Analytics.

One of the most exciting things about having such an extensive ecosystem of Google Analytics users is the variety of ways people are using the product. Each website has a unique personality and appearance and if you're a website owner, you're often thinking about how to combine navigation, design, and language to most clearly communicate your message to users. And then repeating that process.

In case you're interested, VKI Studios , a Google Analytics and Website Optimizer Authorized Consultant in Vancouver, is running a webinar called "Landing Page Optimization: a process using Google Analytics and Google Website Optimizer" on February 5 )tomorrow!( with Tom Leung, Product Manager for Google Website Optimizer. You can register here to listen in.

These posts weren't intended to be related, but since our partners are always some of the first to identify issues in our beta code, they actually relate quite nicely. First, if you have already updated your urchin.js code to the new ga.js code AND are running Google Analytics on either Blogger or on a website using ASP running on IIS, we suggest you follow the updated code which we've posted in the Google Analytics Google Group forum. Second,

If you haven't been able to attend one of EpikOne's previous e-business training camps , you now have the chance to participate via an online seminar. Industry gurus Justin Cutroni and Danielle Giandomenico will discuss Powering Your Business with Google Analytics in a series of online seminars on December 18th )that's tomorrow!( and 19th. Sessions on both days run from 1:00 to 3:30 PM EST )10 AM to 12:30PM Pacific(.

Today, we're adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages. All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate. For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time.

We recently announced several new features . Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon. Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it.

There is no better time to visit Vermont than during Autumn. If you grew up in New England as I did, you might agree that this time of year stirs up the most exciting nostalgia, for the beauty of the Fall foliage and the feeling of summer ending. So, I couldn't be happier to recommend the second Online Marketing Boot Camp in Burlington, Vermont for a few reasons, including promoting learning about web analytics and marketing,

Aside from Google Analytics, one of my favorite marketing tools at Google is Website Optimizer. It is a multivariate testing platform that is both free and pretty easy to use. If you haven't tried Website Optimizer yet, now is a great chance to get your feet wet. Product Manager Tom Leung will be hosting two free online seminars next week. He knows this product inside and out and is a great presenter, so this will be worth your time. The first online seminar,

Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown. First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead.

Learning about Google Analytics just got easier with the recent release of Justin Cutroni's new e-book, Google Analytics Shortcut published by O'Reilly Media. The downloadable e-book is separated into sections and offers advice for users of all skill levels, starting with "Getting Setup Correct," and moving on to more advanced tips and advice on avoiding configuration mistakes. Justin is a Google Analytics Authorized Consultant with Epikone .

We have put a tremendous amount of effort into making Google Analytics more intuitive and easy to use. The hard part is teaching people how to use their insights to drive action. We hope to change that with the introduction of our very own Google Analytics Playlist on YouTube. Here you can check out full-length presentations on advanced analytics implementation, best practices, how to create a data driven culture and more.

We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website )people who hit one page of your site and then leave(. This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back. Effective immediately,